71. A person or company that yields a revenue more than incurred cost of selling and serving is called
72. The final step in target marketing is
73. When electronic markets permit prices to change faster daily as a function of demand and supply, then the practice is called
74. Which of the following is not a type of decision usually made during the product development stage?
75. What is one of the theories in regard to buying behaviour?
1. Inherent and learned buying motives
2. Emotional buying
3. Rational buying motives
4. Confessional buying motives
Select the correct answer using options given below
1. Inherent and learned buying motives
2. Emotional buying
3. Rational buying motives
4. Confessional buying motives
Select the correct answer using options given below
76. Which terms are often used interchangeably in marketing literature?
77. A company is providing warehousing facility to its channel members. The company is using which of the following?
78. Marketing is often considered synonymous with
79. . . . . . . . . occurs when a marketer is excessively pre-occupied with product development, manufacturing or selling and ignores customer needs, wants and interests.
80. The need or want for a particular product becomes a demand, when
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- Marketing Management - Section 1
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- Marketing Management - Section 5
- Marketing Management - Section 6
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- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11