81. In the first stage of the new product development process, the company determines which markets it wants to enter, this is known as . . . . . . . .
82. Franchising is a practice of
83. In the growth stage of a product life cycle which of the following statements are applicable?
1. There is a rapid increase in sales.
2. Effects of repeat purchasing are seen.
3. Increased competitor activity is found.
4. Profits begin to rise.
5. Good product management is required.
1. There is a rapid increase in sales.
2. Effects of repeat purchasing are seen.
3. Increased competitor activity is found.
4. Profits begin to rise.
5. Good product management is required.
84. Which of the following is NOT a method of idea generation?
85. Systems approach is not propagated by:
86. Which one of the following is controllable variable of marketing management?
87. Customer satisfaction can be defined by comparing
88. The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called:
89. A person's distinguishing psychological characteristics that lead of relatively consistent and enduring responses to his or her environment is called
90. A person who purchases a product or service either for his own consumption or for others is known as . . . . . . . .
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 11