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Marketing MCQ Questions and Solutions with Explanations | Management

Marketing MCQ Questions and answers with easy and logical explanations. Management provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing MCQ is important for exams like MAT, CAT, CA, CS, CMA, CPA, CFA, UPSC, Banking and other Management department exam. Page-9 section-2

Each section contains 100 MCQs on Marketing .
81
Services cannot be stored. This describes the ___________characteristic of services.
Discuss
Answer & Solution
Answer: Option E
Solution:
Services cannot be stored. This describes the perishability characteristic of services. Perishability is used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used. Once rendered to a customer, the service is completely consumed and cannot be delivered to another customer.
82
Examples of pure tangible goods include all of the following EXCEPT:
Discuss
Answer & Solution
Answer: Option B
Solution:
Examples of pure tangible goods include all of the following EXCEPT Tax preparation. Marketing a service or intangible product takes creativity because you are trying to sell something a customer cannot physically see, smell, touch or taste. Intangible products and services include things like insurance policies, tax preparation services and cell phone service contracts.
83
__________describes the employee’s skills in serving the client.
Discuss
Answer & Solution
Answer: Option D
Solution:
Interactive marketing describes the employee’s skills in serving the client. Interactive marketing is a one to one marketing process that reacts and changes based on the actions of individual customers and prospects.
84
SSTS refers to __________.
Discuss
Answer & Solution
Answer: Option B
Solution:
SSTS refers to Self- Service Technologies. Self-Service Technologies (SSTs) are technological interfaces allowing customers to produce services independent of involvement of direct service employee.
85
_____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event.
Discuss
Answer & Solution
Answer: Option D
Solution:
An experience occurs when a company intentionally uses services as the stage, and goods as props, to engage individual customers in a way that creates a memorable event. Commodities are fungible, goods tangible, services intangible, and experiences memorable.
86
Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.
Discuss
Answer & Solution
Answer: Option C
Solution:
Top firms audit service performance by collecting voice of the customer measurements to probe customer satisfiers and dissatisfies. Voice of Customer (VoC) is a term widely used in market research, that describes your customer’s feedback about their experience with your products and services.
87
The services a customer expects are called the ______service package.
Discuss
Answer & Solution
Answer: Option C
Solution:
The services a customer expects are called the primary service package. This is a bundle of services that are sold together as a unit by a company. For example, a cleaning company might sell a basic service package that includes a weekly cleaning for a month.
88
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service:
Discuss
Answer & Solution
Answer: Option C
Solution:
The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service variability.
89
Added features to an offering are called _________ service features.
Discuss
Answer & Solution
Answer: Option E
Solution:
Added features to an offering are called perceived service features. Perceived quality can be defined as the customer's perception of the overall quality or superiority of a product or service with respect to its intended purpose, relative to alternatives.
90
The intangibility of services has implications for the choice of _________.
Discuss
Answer & Solution
Answer: Option A
Solution:
The intangibility of services has implications for the choice of brand elements. There are various Brand Elements which build the brand and creates its identity.