91. Diversification is best described as
92. . . . . . . . . shows the actual time of starting a particular programme.
93. Market segments can be built-up in many ways, such as preference segments . . . . . . . . preferences occur, when the market reveals distinct preference groups, called natural market segments.
94. During which phases of the product life cycle are costs thought to be low on a per customer basis?
95. Which of the following options is measured by the DAGMAR approach?
96. A diverse collection of incentive tools designed to stimulate quicker buying of a particular product or service by consumers or the trade is known as
97. A company getting ready to launch a new product must make several decisions. However, the company must first decide on . . . . . . . .
98. Products adapted to the perceived unique characteristics of national markets:
99. At the very least, the . . . . . . . . identifies the product or brand. It might also describe several things about the product.
100. The exchange concept of marketing takes place between . . . . . . . . and . . . . . . . .
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- Marketing Management - Section 2
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- Marketing Management - Section 11