93.
Market segments can be built-up in many ways, such as preference segments . . . . . . . . preferences occur, when the market reveals distinct preference groups, called natural market segments.

94.
During which phases of the product life cycle are costs thought to be low on a per customer basis?

96.
A diverse collection of incentive tools designed to stimulate quicker buying of a particular product or service by consumers or the trade is known as

97.
A company getting ready to launch a new product must make several decisions. However, the company must first decide on . . . . . . . .