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91
Which of the following is against marketing concept?
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Answer: Option A
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92
The element of service quality which is defined as 'the knowledge and courtesy of employees and their ability to convey trust and confidence' is known as
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Answer: Option C
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93
. . . . . . . . brands indicate only the product category:
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Answer: Option C
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94
The Delphi method of estimating future demand for a product or service is associated with
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Answer: Option B
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95
The four unique elements in the case of service sector marketing are
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Answer: Option C
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96
In the buying decision process, what is the term used for a person, who first suggests buying the product?
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Answer: Option B
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97
The best means of increasing sale of an article is
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Answer: Option C
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98
PL in logistics management stands for which of the following situations?
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Answer: Option B
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99
Which of the following is not a market-oriented pricing technique?
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Answer: Option A
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100
The Concept of USP was introduced by:
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Answer: Option A
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