91. Which of the following is against marketing concept?
92. The element of service quality which is defined as 'the knowledge and courtesy of employees and their ability to convey trust and confidence' is known as
93. . . . . . . . . brands indicate only the product category:
94. The Delphi method of estimating future demand for a product or service is associated with
95. The four unique elements in the case of service sector marketing are
96. In the buying decision process, what is the term used for a person, who first suggests buying the product?
97. The best means of increasing sale of an article is
98. PL in logistics management stands for which of the following situations?
99. Which of the following is not a market-oriented pricing technique?
100. The Concept of USP was introduced by:
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- Marketing Management - Section 1
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- Marketing Management - Section 11