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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-4 section-1

Each section contains 100 MCQs on Marketing Management .
31
When a company distributes its products through a channel structure that includes one or more resellers, it is known as
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Answer & Solution
Answer: Option A
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32
Services that do not meet customer expectations are called
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Answer: Option A
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33
Which of the following is the time element elapsing between issuing replenishment order and receiving the material in stores?
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Answer: Option B
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34
Statement I: Sales promotion has a strong impact on consumer behaviour in rural India.
Statement II: Rural people in India give utmost significance to sales promotion schemes.
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Answer & Solution
Answer: Option A
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35
Target marketing involves which of the following activities?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
Select the correct answer:
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Answer & Solution
Answer: Option C
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36
Gift baskets are the example of which one of the following types of packaging?
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Answer: Option A
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37
"Marketing as the creation and delivery of a standard of living to society". Who gave this definition?
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Answer: Option C
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38
Which of the following is not a mode of direct distribution system?
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Answer: Option C
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39
Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
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Answer: Option D
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40
Dispute Redressal Mechanism is . . . . . . . . tier in Consumer Protection Act
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Answer & Solution
Answer: Option C
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