31. When a company distributes its products through a channel structure that includes one or more resellers, it is known as
32. Services that do not meet customer expectations are called
33. Which of the following is the time element elapsing between issuing replenishment order and receiving the material in stores?
34. Statement I: Sales promotion has a strong impact on consumer behaviour in rural India.
Statement II: Rural people in India give utmost significance to sales promotion schemes.
Statement II: Rural people in India give utmost significance to sales promotion schemes.
35. Target marketing involves which of the following activities?
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
Select the correct answer:
1. Market positioning
2. Market targeting
3. Market behaviour
4. Market segmentation
Select the correct answer:
36. Gift baskets are the example of which one of the following types of packaging?
37. "Marketing as the creation and delivery of a standard of living to society". Who gave this definition?
38. Which of the following is not a mode of direct distribution system?
39. Advertising method in which a commercial is broadcast simultaneously on several radio stations and/or television channels is known as
40. Dispute Redressal Mechanism is . . . . . . . . tier in Consumer Protection Act
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11