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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-1

Each section contains 100 MCQs on Marketing Management .
61
The use of price points to refer different levelsof quality for a company's related products is typical of which product-mix pricing strategy?
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Answer & Solution
Answer: Option D
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62
Distribution logistics (also termed as 'market logistics') does not include
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Answer & Solution
Answer: Option A
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63
Which of the following mode is not an example of Direct Marketing?
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Answer & Solution
Answer: Option B
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64
Which of the following is not a type of direct marketing?
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Answer & Solution
Answer: Option C
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65
What is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants?
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Answer & Solution
Answer: Option D
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66
Match the items of List I with the items of List-II and choose the correct answer:
List-I List-II
a. The economy was characterised by small regional suppliers who sold goods on a local basis 1. Mass marketing
b. Standardised, branded goods were sold at national level 2. Hyper segmentation
c. Era of market differentiation based on demographic, socio-economic and life style factors 3. Segmentation
d. Technological advancements, especially in the area of digital communication allow marketers to communicate with individual consumers or very small groups 4. Fragmentation
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Answer & Solution
Answer: Option B
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67
Which of the following types of personal influence can be termed as the most important stage of the consumer adoption process?
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Answer & Solution
Answer: Option B
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68
Match List-I with List-II and select the correct answer:
List-I List-II
a. Mega marketing 1. Advertising
b. Penetration price 2. Kotler
c. Promotion mix 3. Low price
d. Customer satisfaction 4. Post purchase behaviour
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Answer & Solution
Answer: Option B
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69
The pricing strategy which adjusts the basic price to accommodate differences in customers, products and locationsis called
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Answer & Solution
Answer: Option A
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70
Advertising can become life and death matter under which market structure?
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Answer & Solution
Answer: Option C
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