ExamVeda
Login
Home

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-9 section-1

Each section contains 100 MCQs on Marketing Management .
81
Statement (I): Marketing is the process by which a firm profitably translates customer needs into revenue.
Statement (II): Marketing is the messages and/or actions that causes messages and/or actions.
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
82
Product line pricing strategy includes which combination of the following?
1. Public utility pricing
2. Complementary goods pricing
3. Spare parts pricing
4. Load factor pricing
Select the correct answer:
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
83
Press release' is a part of :
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
84
The main benefit of branding is to
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
85
. . . . . . . . means the set of marketing intermediaries through which the goods flow from the producer to consumer.
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
86
The service marketing mix is an extended marketing mix and includes
1. People
2. Process
3. Service
4. Physical evidence
Select the correct answer:
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
87
The main drawback of CRM is
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
88
Manufacturers, who sell to wholesalers rather than directly to retailers can
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
89
Price points of Rs. 1, Rs. 2, Rs. 3, Rs. 4 etc. are used for FMCG brands is known as . . . . . . . . pricing.
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
90
Shiny hair in case of a shampoo is a . . . . . . . . utility.
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board