91
Marketing is a process which starts . . . . . . . . Production
A)
Before
B)
Just after
C)
Along with
D)
Much after
Answer & Solution
Answer: Option
A
92
The main function of a venture capitalist is to
A)
Provide funds for the steps necessary to establish the commercial viability of a new product, process or service
B)
Provide funds at all stages of marketing of a new product, process or service
C)
Provide funds at all stages of production of a new product, process or service
D)
Provide funds at all stages of research of a new product, process or service
Answer & Solution
Answer: Option
A
A)
Universal Service Provider
B)
Upper Service Position
C)
Unique Selling Proposition
D)
None of these
Answer & Solution
Answer: Option
C
A)
Very cheap
B)
Initial high price
C)
Pricing as per market
D)
None of these
Answer & Solution
Answer: Option
B
95
Maximising the market share is the objective of company in . . . . . . . . stage of product life cycle.
A)
growth
B)
maturity
C)
introduction
D)
None of these
Answer & Solution
Answer: Option
A
96
In Japan . . . . . . . . marketing is known as 'Kuchikomi'.
A)
word of mouth
B)
viral
C)
guerilla
D)
morph
Answer & Solution
Answer: Option
A
97
The extended Ps of service marketing mix are
A)
People, Product, Place
B)
Price, Physical Evidence, Promotion
C)
Physical Environment, Process, People
D)
Product, Process, Physical Environment
Answer & Solution
Answer: Option
C
98
When marketing managers select, which segments to pursue, it is called
A)
analysing the competition
B)
selecting the target market
C)
promoting the product
D)
consumer behaviour analysis
Answer & Solution
Answer: Option
B
99
The BCG Growth-Share Matrix consists of the following four major elements
A)
Sales, Cash cows, Question marks, Dogs
B)
Stars, Cash cows, Question marks, Dogs
C)
Stars, Cash cows, Question marks, Doors
D)
Stars, Computer clouds, Question marks, Dogs
Answer & Solution
Answer: Option
B
100
What is relevant to the place variable of the marketing mix?
A)
Branding
B)
Price penetration
C)
Logistics
D)
Sending mails to sales personnel
Answer & Solution
Answer: Option
C
