Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-10 section-4

The concentration of all marketing efforts on one selected segment within the total market.

A) Undifferentiated Marketing B) Differentiated Marketing C) Concentrated Marketing D) Customised or Personalised Marketing

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

A major portion of the rural population consists of . . . . . . . . income groups.

A) low B) high C) medium D) All of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Advocacy advertising is also called:

A) Support advertising B) Rapport advertising C) Cause advertising D) None of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

What is value-based pricing?

A) Companies base their prices on buyer's perceptions of value, not their own costs B) Offering just the right combination of quality and good service at a fair price C) Companies set prices to make a target profit and to get some value for their production and marketing efforts D) Companies set prices to break-even on production and marketing costs

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following are included in the design and administration of systems to control the flow of materials, WIP and finished inventory to support business unit strategy?

A) Logistics management B) Materials management C) Bill of materials D) None of the above

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Under which method, product is launched in a particular area of market?

A) Test method B) Product test method C) Market test method D) Trend analysis

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Increasing profits will most likely occur at which stage of the PLC?

A) Introduction B) Growth C) Maturity D) Decline

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which one of the following is the most likely result of a marketing strategy that attempts to serve all potential customers?

A) All customers will be delighted B) Customer-perceived value will be increased C) The company will need to follow up with a demarketing campaign D) Not all customers will be satisfied

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is not a function of distribution agency?

A) Transportation B) Servicing C) Inventorying D) Manufacturing

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

100

To attract customers into stores, the store advertises its milk at a price less than cost, hoping that customers will purchase other groceries as well. Milk is acting as which of the following?

A) Premium item B) On-sale item C) Discounted item D) Loss leader

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board