91. Which of the followings are considered defensive in nature?
92. To achieve the marketing objectives for the brand and satisfy the desires of consumers, the . . . . . . . . and functional components of packaging must be chosen correctly.
93. Markets popularly known as haats and shandies are . . . . . . . . markets.
94. A rapid penetration strategy involves
95. Match the following.
List-I (Concepts)
List-II (Meanings)
a. Marketing
1. State of felt deprivation of some basic satisfaction in a person
b. Needs
2. The systematic gathering, recording and analysing of marketing data
c. Marketing research
3. All or a particular combination of activities a firm uses in marketing its product
d. Marketing mix
4. The performance of business activities that direct the flow of goods and services from producer to consumers
| List-I (Concepts) | List-II (Meanings) |
| a. Marketing | 1. State of felt deprivation of some basic satisfaction in a person |
| b. Needs | 2. The systematic gathering, recording and analysing of marketing data |
| c. Marketing research | 3. All or a particular combination of activities a firm uses in marketing its product |
| d. Marketing mix | 4. The performance of business activities that direct the flow of goods and services from producer to consumers |
96. Which of the following is not an element of service marketing mix?
97. . . . . . . . . concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
98. Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be classified as . . . . . . . . strategy.
99. Though "Pizza Huts" are located in posh, air-conditioning premises, they continue to call themselves as "Pizza Huts". This is to take advantage of:
100. Market in which gold and silver are sold:
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11