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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-10 section-5

Each section contains 100 MCQs on Marketing Management .
91
Which of the followings are considered defensive in nature?
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Answer & Solution
Answer: Option B
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92
To achieve the marketing objectives for the brand and satisfy the desires of consumers, the . . . . . . . . and functional components of packaging must be chosen correctly.
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Answer & Solution
Answer: Option C
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93
Markets popularly known as haats and shandies are . . . . . . . . markets.
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Answer & Solution
Answer: Option A
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94
A rapid penetration strategy involves
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Answer & Solution
Answer: Option A
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95
Match the following.
List-I (Concepts) List-II (Meanings)
a. Marketing 1. State of felt deprivation of some basic satisfaction in a person
b. Needs 2. The systematic gathering, recording and analysing of marketing data
c. Marketing research 3. All or a particular combination of activities a firm uses in marketing its product
d. Marketing mix 4. The performance of business activities that direct the flow of goods and services from producer to consumers
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Answer & Solution
Answer: Option D
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96
Which of the following is not an element of service marketing mix?
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Answer & Solution
Answer: Option B
Solution:
In service marketing, the service marketing mix typically includes 7 Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence.

Packaging is not considered a core element in the service marketing mix because services are intangible and do not require physical packaging like products do.

Therefore, Option B is the correct answer as it is not an element of the service marketing mix.
97
. . . . . . . . concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
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Answer & Solution
Answer: Option B
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98
Surf Excel was named to take the benefit of the existing brand value of Surf. This strategy can be classified as . . . . . . . . strategy.
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Answer & Solution
Answer: Option B
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99
Though "Pizza Huts" are located in posh, air-conditioning premises, they continue to call themselves as "Pizza Huts". This is to take advantage of:
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Answer & Solution
Answer: Option C
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100
Market in which gold and silver are sold:
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Answer & Solution
Answer: Option C
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