Marketing Management MCQ Questions and Solutions with Explanations

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Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-10 section-7

Each section contains 100 MCQs on Marketing Management .

Which of the following set of people use buzz marketing to spread information about products to other people?

A) Retailers B) Suppliers C) Ad agencies D) Opinion leaders

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

The main objective of supply chain management during this competitive era is to

A) Provide customer satisfaction B) Improve the quality of a product C) Integrate supply and demand management D) Increase production

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

All of the following are different ways a firm can obtain new products, except which one?

A) By acquiring a whole new company B) A firm can obtain a new product through patents C) A firm can obtain a new product by licensing someone else's new product D) A firm can obtain a new product by using the R&D department of other firms in the same industry

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Magic Box Company wants to provide better customer service while trimming distribution costs through teamwork, both inside the company and among all the marketing channel organizations. Magic Box is thinking of . . . . . . . .

A) Disintermediation B) Integrated logistics management C) Customer relationship management D) Vendor-managed inventory

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

A reduction from the list price that is offered by a seller to buyers in payment for marketing functions, the buyers will perform is known as:

A) Trade Discount B) Functional Discount C) Cash Discount D) Both Trade and Functional Discount

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . represents the basic requirement, a customer finds essential to buy a product.

A) Expected product B) Potential product C) Generic product D) None of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The promotion mix of a company consists of

A) Marketing communication, promotion decisions B) Personal selling, product objectives C) Advertising, personal selling, sales promotion, publicity and public relations D) Consumer psychology, buyers, motives, brand equity

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which of the following are the merits of marketing planning?
1. Identification of future development.
2. Consideration of opportunities and problems.
3. Focus on objectives.
4. Profitable employment of resources.
Select the correct answer using the options given below

A) Only 1 B) Both 1 and 2 C) 1, 2 and 3 D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

When a prospect has been identified, the target set for a fixed period for any sales executive is called

A) Sales territory B) Activity quota C) Sales margin D) Sales quota

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

100

Market where goods are transacted on the spot or immediately:

A) Future market B) Spot market C) Perfect market D) None of these

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce