Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-10 section-9

Which of the following terms is used by the strategic marketing planning process?

A) Resource base provided by the firm's strategy B) Economic impact of additional sales C) Tactical plans must be implemented by the entire organization D) Basis for any marketing strategy

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Answer & Solution

Answer: Option D

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Which of the following characterisitics of a technology driven organisation is incorrect?

A) The philosophy is 'what we make, we sell' B) Focus is on the research and development groups as well as sales C) Much money is spent on marketing research and test marketing until the product is finally made D) Understand that customers buy products that the product features provide and do not inherently want to buy products

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Answer & Solution

Answer: Option B

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The most traditional method used in direct marketing is

A) Catalogue marketing B) Direct mail C) Online marketing D) Viral marketing

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Answer & Solution

Answer: Option B

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Which of the following serves as the most common source of lead generation for any company?

A) Yellow pages B) Green pages C) White pages D) Blue pages

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Answer & Solution

Answer: Option A

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Which of the following does not contribute to price escalation in foreign markets?

A) Goods and Service Tax B) Shipping charges C) Insurance charges D) Product image

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Answer & Solution

Answer: Option D

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Scattered market is the feature of

A) rural market B) urban market C) both A and B D) none of the above

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Answer & Solution

Answer: Option A

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. . . . . . . . is the subset of e-business focused on transactions.

A) E-commerce B) E-marketing C) Digital technology D) Environment, strategy and performance

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Answer & Solution

Answer: Option A

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Which of the following is importance of e-marketing?

A) Sell B) Serve C) Sizzle D) All of these

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Answer & Solution

Answer: Option D

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What type of major segmentation variable for business markets would be applicable to business customers that buy products or services based on urgency of need?

A) Operating approaches B) Purchasing approaches C) Situational factors D) Personal characteristics

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Answer & Solution

Answer: Option C

Solution:

In business markets, segmentation can be based on various factors.

Situational factors are used as a major segmentation variable when business customers buy products or services based on the urgency of need.

These factors include situations like urgency, specific application, or size of the order, which influence the purchasing decision.

Therefore, Option C is the correct answer as it directly relates to the urgency of the business customers' needs.

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Which of the following can be termed as the two axis of the BCG Matrix?

A) Market growth rate and Relative market share B) Market growth rate and Market share C) Economy growth rate and Relative market share D) Growth rate and Market share

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Answer & Solution

Answer: Option A

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