Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-10

The objective of test marketing is to

A) Test the market with consumers B) Introduce the product in the open market C) Predict the product's performance and its future D) Test consumers with the product

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Answer & Solution

Answer: Option C

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Which of the following concepts is based on development, design and implementation of marketing programmes, processes and activities that recognise their breadth and interdependence?

A) Product concept B) Sales concept C) Societal marketing concept D) Holistic marketing concept

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Answer: Option D

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Which of the following is not one of the most common pricing objective?

A) Target return B) Survival C) Cost per thousand D) Product quality

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Answer & Solution

Answer: Option C

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Marketing stresses on needs of the buyer, whereas selling stress on the need of

A) market B) seller C) product D) consumer

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Answer: Option B

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In . . . . . . . ., consumers who initially try the product at no cost are re-offered the product, or a competitor's product, at slightly reduced prices.

A) simulated test marketing B) commercialization C) sales-wave research D) controlled test marketing

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Answer & Solution

Answer: Option C

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One of the criteria for a variable segment, is that it must be sustantial. The means

A) that the segment is one that is large enough to have sufficient sales and growth potential to offer long-run profits for the firm B) the segment is one that be easily reached C) the size, profile and other relevant characteristics must be measurable D) All of the above

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Answer & Solution

Answer: Option A

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If marketing is done through information and ordering machine placed in stores, it is known as:

A) Kiosk marketing B) Television marketing C) Tele marketing D) All of these

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Answer: Option A

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Branding assists buyers in numerous ways. Which of the following is not a direct consumer benefit derived from branding?

A) Brand names raise awareness and increase consumer interest B) Brand names increase shopper efficiency C) Brand names convey product quality D) Branding enables suppliers to attract loyal and profitable set of customers

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Answer & Solution

Answer: Option D

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In international marketing, it is much easier to

A) Standardize the brand across markets rather than to standardize the core product benefits B) Standardize the quality of a product across markets than to standardize its image C) Standardize the core product benefits across markets rather than to standardize the support services D) Standardize the after-sales service of a product across markets than to standardize staff behaviour

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Answer & Solution

Answer: Option C

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Which of the following is not a part of strategic planning?

A) Purposes and mission B) Objectives C) Choice of businesses D) Social responsibility

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Answer & Solution

Answer: Option B

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