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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-3

Each section contains 100 MCQs on Marketing Management .
11
Any paid form of non-personal presentation of ideas, goods, or services by an identified sponsor is known as . . . . . . . .
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Answer & Solution
Answer: Option A
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12
Which of the following are types of direct marketing?
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Answer & Solution
Answer: Option D
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13
. . . . . . . . is a period of market acceptance and increasing profits.
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Answer & Solution
Answer: Option C
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14
. . . . . . . . is the new product introduction factor that refers to knowing the target market, specifying the benefits to be delivered to the target customers, having a basic idea of how the product will be positioned and finalising the features and attributed.
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Answer & Solution
Answer: Option C
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15
Which of the following is not a sales promotion tool?
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Answer & Solution
Answer: Option C
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16
The basic objective behind the . . . . . . . . is to add value to the product significantly for winning the customer's loyalty.
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Answer & Solution
Answer: Option B
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17
National consumer day is celebrated on this day
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Answer & Solution
Answer: Option B
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18
Which of the following stage of product life cycle is most expensive?
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Answer & Solution
Answer: Option A
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19
Statement I A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling.
Statement II A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called direct marketing.
In the light of above statements, identify the correct option of statements being correct or incorrect.
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Answer & Solution
Answer: Option D
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20
. . . . . . . . memory can be stimulated by any kind of information.
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Answer & Solution
Answer: Option C
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