11. Which of the following is the provision of service to customers before, during, and after purchase?
12. The major purpose of test marketing is to provide management with the information needed to make a final decision about . . . . . . . .
13. Which of the following is not a component of brand equity?
14. Which of the following is not responsible for the emergence of relationship marketing?
15. An appropriate pricing strategy for a new product to be introduced in the market will be
16. Behaviour exhibited while purchasing a car is an example of . . . . . . . .
17. The most important advertising medium today, at least in total advertising monetary terms is
18. Which of the following will not lead to change in the marketing mix of a product?
19. . . . . . . . . places the customer at the beginning as well as at the end of the business cycle.
20. Market expansion takes place by which of the following methods?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11