Marketing Management MCQ Questions and Solutions with Explanations

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Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-4

Each section contains 100 MCQs on Marketing Management .

Which of the following is the provision of service to customers before, during, and after purchase?

A) Customer Service B) Product management C) Purchase management D) None of the above

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The major purpose of test marketing is to provide management with the information needed to make a final decision about . . . . . . . .

A) whether to launch the new product B) which market to compete in C) how to develop a market strategy D) how long to compete in the market

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following is not a component of brand equity?

A) Brand awareness B) Brand association C) Brand loyality D) Brand cohorts

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is not responsible for the emergence of relationship marketing?

A) Growth of service economy B) Rapid technological advancement C) An increase in the level of customer awareness and education D) Changing role of woman

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

An appropriate pricing strategy for a new product to be introduced in the market will be

A) Average or marginal cost-plus pricing B) Skimming or penetrating pricing C) Product-line pricing D) Differential pricing

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Behaviour exhibited while purchasing a car is an example of . . . . . . . .

A) Dissonance Reduction Buying Behaviour B) Variety Seeking Buying Behaviour C) Complex Buying Behaviour D) Habitual Buying Behaviour

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The most important advertising medium today, at least in total advertising monetary terms is

A) newspapers B) magazines C) television D) direct mail

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following will not lead to change in the marketing mix of a product?

A) Change in corporate/competitive strategy of the firm B) Change in the organisation or resource level of the firm C) Rigidness in the product lines of the firm D) All of the above

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . places the customer at the beginning as well as at the end of the business cycle.

A) Functional integration B) Customer orientation C) Marketing myopia D) None of these

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Market expansion takes place by which of the following methods?

A) More effective use of distribution B) More effective use of promotion C) More active cutting of prices D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce