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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-6

Each section contains 100 MCQs on Marketing Management .
11
. . . . . . . . is not a sales force promotion scheme.
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
12
Which of the following is not a major aspect of digital marketing?
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Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
13
Who differentiated products on the basis of the value, they provide to customers?
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Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
14
The service marketing mix is an extended marketing mix and includes
(i) People
(ii) Process
(iii) Service
(iv) Physical evidence
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
15
Markets located in the heart of the region specializing in few crops like banana, onions etc are called . . . . . . . .
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Answer & Solution
Answer: Option B
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16
The research technique used particularly in retailing (online and offline) in which consumers are recruited by researchers to act as anonymous buyers in order to evaluate customer satisfaction, service quality, and customer's evaluation of their experiences, is known as
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Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
17
Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
Discuss
Answer & Solution
Answer: Option D
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18
Which of the following is not one of the general pricing approaches?
Discuss
Answer & Solution
Answer: Option C
Solution:
In marketing, the general pricing approaches include: Competition-based, Cost-based, and Penetration pricing.

Competition-based pricing involves setting prices based on what competitors are charging.

Cost-based pricing is determined by adding a markup to the cost of producing a product.

Penetration pricing is a strategy where a product is introduced at a low price to gain market share.

Relationship pricing is not typically considered a general pricing approach, making Option C the correct answer.
19
Setting price on the basis of the competition for the product is known as . . . . . . . .
Discuss
Answer & Solution
Answer: Option C
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20
In which stage of product life cycle, the company takes decision, whether to maintain, harvest or drop the product?
Discuss
Answer & Solution
Answer: Option D
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