Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-7

Branding is a function of . . . . . . . .

A) Research B) Exchange C) Physical supply D) Facilitating

Discuss

Answer & Solution

Answer: Option D

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Assertion (A): Advertising plays a vital role in selling products or services.
Reason (R): Sales promotion is incomplete without a good advertising plan.

A) (A) is correct, but (R) is incorrect B) (A) is incorrect, but (R) is correct C) Both (A) and (R) are correct D) Both (A) and (R) are incorrect

Discuss

Answer & Solution

Answer: Option C

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All of the following are accurate descriptions of reasons why new products fail, except which one?

A) Although the market size was correctly estimated, the product idea itself was not good B) The actual product was not designed as well as it should have been C) The new product was priced too high D) The new product was advertised poorly

Discuss

Answer & Solution

Answer: Option A

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Utilizing electronic medium in everyday business activities is known as:

A) E-marketing B) E-business C) E-commerce D) None of these

Discuss

Answer & Solution

Answer: Option B

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After sales service is part of:

A) Core product B) Augmented product C) Tangible product D) None of these

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Answer & Solution

Answer: Option B

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Which segmentation approach is the most compatible with the spirit of the marketing concept?

A) Benefit sought B) Income C) Social class D) Family size

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Answer & Solution

Answer: Option A

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Highest percentage of ideas for new products originates with/from which of the following sources?

A) Top management B) Customers C) Competitors D) Employees

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Answer & Solution

Answer: Option B

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Rising profits is a feature of . . . . . . . . stage of PLC.

A) Growth B) Introduction C) Maturity D) Saturation

Discuss

Answer & Solution

Answer: Option A

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Match the modes of communication in marketing and their communication platforms

List-I Mode of Communication	List-II Communication Platform
a. Advertising	1. Blogs
b. Sales Promotion	2. Brochures & Booklets
c. Word of mouth marketing	3. Sales meetings
d. Personal selling	4. Contests

Choose the correct option:

A) a-2, b-3, c-4, d-1 B) a-2, b-4, c-1, d-3 C) a-4, b-3, c-2, d-1 D) a-4, b-3, c-1, d-2

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Answer & Solution

Answer: Option B

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Your firm wants to use external sources for new product ideas. After consulting with a friend you learn that all of the following are common external sources except . . . . . . . .

A) competitors B) suppliers C) trade shows and magazines D) the firm's executives

Discuss

Answer & Solution

Answer: Option D

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