31
Match the items of
List-I and
List-II where the PLC curve patterns are given for different categories:
List-I List-II
a. Product category
1. One of several variant shapes
b. Product forms
2. Longest PLC
c. Products
3. Standard PLC
d. Branded products
4. Short or long PLC
A)
a-3, b-4, c-2, d-1
B)
a-1, b-2, c-4, d-3
C)
a-4, b-2, c-1, d-3
D)
a-2, b-3, c-1, d-4
Answer & Solution
Answer: Option
D
32
. . . . . . . . is the out of designing the company's offering and image to occupy a distinctive plan in the target customers.
A)
Positioning
B)
Image differentiation
C)
Product differentiation
D)
None of the above
Answer & Solution
Answer: Option
A
33
The process of direct communication between the sales person and a prospect is called:
A)
Personal selling
B)
Direct marketing
C)
Advertising
D)
None of these
Answer & Solution
Answer: Option
A
34
Which of the following is not a forum of Consumer Dispute Redressal System?
A)
Local forum
B)
District forum
C)
State Forum (State Commission)
D)
National Commission
Answer & Solution
Answer: Option
A
35
. . . . . . . . is not a vertically integrated channel.
A)
Administerd
B)
Contractual
C)
Corporate
D)
None of these
Answer & Solution
Answer: Option
D
36
Services are characterised by all of the following characteristics except for
A)
intangibility
B)
homogeneity
C)
perishability
D)
inseparability
Answer & Solution
Answer: Option
B
37
"Zero defects in manufacturing . . . . . . . ."
A)
is a relevant goal only in electronic assembly
B)
is readily achievable in all areas
C)
is the goal of TQM
D)
is an unobtainable and misleading idea
Answer & Solution
Answer: Option
C
38
In Marketing Mix, which are the four P's?
A)
Product, Price, Place, Promotion
B)
Product, Price, Power, Promotion
C)
Product, Price, Penetration, Promotion
D)
Product, Price, Positioning, Promotion
Answer & Solution
Answer: Option
A
39
Which of the following is not one of the product mix and service mix pricing strategies?
A)
Bundle
B)
By-product
C)
Product line
D)
Complementary
Answer & Solution
Answer: Option
D
A)
Attention, Interest, Desire, Action, Satisfaction
B)
Action, Interest, Decision, Attention, Service
C)
Attention, Interest, Attitude, Action, Satisfaction
D)
None of these
Answer & Solution
Answer: Option
A
