31. A label performs several functions for a product. These include all of the following EXCEPT . . . . . . . .
32. Gillette Venus Embrace can best be described as . . . . . . . ., rather than either a repositioning or a new-to-the-world product.
33. The primary group influencing buyer behaviour is a
34. The third stage in buyer decision process for new products is
35. Percentage or number of customers who move from one level to next level in buying decision process is called
36. Total quality management emphasises
37. Public distribution system relates to
38. . . . . . . . . is called shopping by post.
39. Which of the following terms is used to define successive reinforcements that result in the desired behaviour?
40. A price reduction to buyers who pay their bills promptly is called:
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11