31. Which of the following is a major advantage of personal selling?
32. The term product convenience can be attached as the buying motive with which of the following?
33. If a company uses its company name for its entire range of products offered, then it is called
34. Match List-I and List-II:
List-I
List-II
a. Convenience goods
1. Consumer purchases them frequently, immediately, and with minimal effort.
b. Shopping goods
2. Consumer compares them on the basis of suitability, quality, price, and style.
c. Speciality goods
3. These are goods with unique characteristics or brand identification.
d. Unsought goods
4. Consumers are not aware of them and normally do not think of buying them.
| List-I | List-II |
| a. Convenience goods | 1. Consumer purchases them frequently, immediately, and with minimal effort. |
| b. Shopping goods | 2. Consumer compares them on the basis of suitability, quality, price, and style. |
| c. Speciality goods | 3. These are goods with unique characteristics or brand identification. |
| d. Unsought goods | 4. Consumers are not aware of them and normally do not think of buying them. |
35. The strategy of choosing one attribute to excel to create competitive advantage is known as:
36. All of the following are true about price EXCEPT:
37. Which of the following terms is used to collect, analyze, and evaluate market-related information?
38. Choose the correct option for the following statements being correct or incorrect.
Statement I A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.
Statement II Marketing channels are set of interdependent organisations participating in the process of making the product available for the use of consumption.
Statement I A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.
Statement II Marketing channels are set of interdependent organisations participating in the process of making the product available for the use of consumption.
39. Providing a description of a product and its attributes and inviting comment from consumers is called:
40. Service marketing become difficult because of
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11