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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-4 section-8

Each section contains 100 MCQs on Marketing Management .
31
Which of the following is a major advantage of personal selling?
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Answer & Solution
Answer: Option A
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32
The term product convenience can be attached as the buying motive with which of the following?
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Answer & Solution
Answer: Option C
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33
If a company uses its company name for its entire range of products offered, then it is called
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Answer & Solution
Answer: Option B
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34
Match List-I and List-II:
List-I List-II
a. Convenience goods 1. Consumer purchases them frequently, immediately, and with minimal effort.
b. Shopping goods 2. Consumer compares them on the basis of suitability, quality, price, and style.
c. Speciality goods 3. These are goods with unique characteristics or brand identification.
d. Unsought goods 4. Consumers are not aware of them and normally do not think of buying them.
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Answer & Solution
Answer: Option B
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35
The strategy of choosing one attribute to excel to create competitive advantage is known as:
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Answer & Solution
Answer: Option B
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36
All of the following are true about price EXCEPT:
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Answer & Solution
Answer: Option A
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37
Which of the following terms is used to collect, analyze, and evaluate market-related information?
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Answer & Solution
Answer: Option A
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38
Choose the correct option for the following statements being correct or incorrect.
Statement I A well-chosen marketing channel must be aligned to company's marketing strategy with respect to segmentation, targeting and positioning.
Statement II Marketing channels are set of interdependent organisations participating in the process of making the product available for the use of consumption.
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Answer & Solution
Answer: Option A
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39
Providing a description of a product and its attributes and inviting comment from consumers is called:
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Answer & Solution
Answer: Option C
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40
Service marketing become difficult because of
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Answer & Solution
Answer: Option A
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