33.
Traditional marketing focused on . . . . . . . . while today's marketers must focus on . . . . . . . . as the end result of a successful marketing strategy.

34.
In . . . . . . . ., company position itself on an attribute such as size or number of years in existence.

37.
Which of the following is necessary for successful new-product development?

38.
Which one of the following is not the fundamental procedure that should be considered for the collective bargaining?

39.
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called

40.
Which of the following features are required to make a market segment attractive to a marketer?
(1) Broad and homogeneous
(2) Affluent
(3) Brand loyalty
(4) Not price sensitive
(5) Easily accessible