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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-6 section-2

Each section contains 100 MCQs on Marketing Management .
51
The franchisee organization is considered as an example of which type of vertical marketing system?
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Answer & Solution
Answer: Option C
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52
Dealer promotion is also known as:
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Answer & Solution
Answer: Option A
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53
In the course of converting to a marketing-oriented company, a company may face which of the following hurdles?
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Answer & Solution
Answer: Option D
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54
Premium Pricing is a method of . . . . . . . .
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Answer & Solution
Answer: Option A
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55
Marketing functions described by Tousley, Clark and Clark are
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Answer & Solution
Answer: Option C
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56
Match the following.
List-I List-II
a. "Marketing is the delivery of standard of living." 1. Peter F. Drucker
b. "Marketing comprises both buying and selling activities." 2. Philip Kotler
c. "Marketing is human activity directed at satisfying needs and wants through exchange process." 3. Paul Mazur
d. "Marketing is a process, which converts a resource, distinct knowledge into a contribution of economic value in the market place." 4. Pyle
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Answer & Solution
Answer: Option C
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57
An airline working with a tour operator or a hotel group is an example of . . . . . . . . marketing.
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Answer: Option A
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58
Which of the following is not the example of social networking sites?
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Answer: Option D
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59
Under which strategy "Companies will enter the rural markets with a lot of skepticism, after being successful in the urban markets for a long time, they finally decides to enter rural markets?"
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Answer & Solution
Answer: Option B
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60
Which of the following are three important criteria on which a firm should base its segmentation strategy decisions?
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Answer & Solution
Answer: Option A
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