51. The franchisee organization is considered as an example of which type of vertical marketing system?
52. Dealer promotion is also known as:
53. In the course of converting to a marketing-oriented company, a company may face which of the following hurdles?
54. Premium Pricing is a method of . . . . . . . .
55. Marketing functions described by Tousley, Clark and Clark are
56. Match the following.
List-I
List-II
a. "Marketing is the delivery of standard of living."
1. Peter F. Drucker
b. "Marketing comprises both buying and selling activities."
2. Philip Kotler
c. "Marketing is human activity directed at satisfying needs and wants through exchange process."
3. Paul Mazur
d. "Marketing is a process, which converts a resource, distinct knowledge into a contribution of economic value in the market place."
4. Pyle
| List-I | List-II |
| a. "Marketing is the delivery of standard of living." | 1. Peter F. Drucker |
| b. "Marketing comprises both buying and selling activities." | 2. Philip Kotler |
| c. "Marketing is human activity directed at satisfying needs and wants through exchange process." | 3. Paul Mazur |
| d. "Marketing is a process, which converts a resource, distinct knowledge into a contribution of economic value in the market place." | 4. Pyle |
57. An airline working with a tour operator or a hotel group is an example of . . . . . . . . marketing.
58. Which of the following is not the example of social networking sites?
59. Under which strategy "Companies will enter the rural markets with a lot of skepticism, after being successful in the urban markets for a long time, they finally decides to enter rural markets?"
60. Which of the following are three important criteria on which a firm should base its segmentation strategy decisions?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11