51. All of the issues below help to determine whether a particular segmentation scheme is useful except
52. . . . . . . . . refers to duplicating the brand image of one product of promote another product of the same brand.
53. Looking at the sales history of similar products and surveying market opinion are tools used at which stage in the new-product development process?
54. Which of the following is typically not a result of recognizing the importance of ethnic groups by marketers?
55. The attributes where consumers can evaluate only during or after the consumption process is known as
56. In the following, a firm decides to ignore market segment differences and appeal the whole market with one offer or strategy, it also supports the idea of broadcasting a message that will reach the largest number of people possible.
57. If a company wishes to test its positioning strategy, advertising, distribution, pricing, branding and packaging, and budget levels, it can do so during which of the following stages of the new-product development process?
58. How do you distinguish marketing and selling?
59. Logistics is apart of the supply chain involved with the forward and reverse flow of
60. Mr. A, marketer of XYZ Co. is selling his ice-cream in the market at Rs. 20, 20% more than his competitor's price. Still his sales are increasing. Now his aim is to maintain same pricing. He enjoys which type of leadership?
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- Marketing Management - Section 1
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- Marketing Management - Section 11