61. Which of the following is/are objective(s) of marketing?
62. CRM is a combination of business strategies that helps to build long-lasting relationship:
63. Trading down is a method of product line modification by:
64. For most people, the purchase of cheese for daily use can be described as a
65. The experimental product positioning includes
66. "Relationship" in marketing means
67. The concept of marketing-mix, consisting of the 4 P's of marketing, was developed by
68. . . . . . . . . are those who obtain title to goods with a view to selling them at profit.
69. Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image.
Reason (R): A transformational appeal often does not attempt to stir up emotions that will motivate purchase.
Reason (R): A transformational appeal often does not attempt to stir up emotions that will motivate purchase.
70. A major way to reverse the cultural pollution caused by marketing is to adjust . . . . . . . .
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11