Marketing Management MCQ Questions and Solutions with Explanations

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Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-2

Each section contains 100 MCQs on Marketing Management .

Which of the following is/are objective(s) of marketing?

A) Satisfying customers and increasing demand B) Creating good will for the organisation C) Providing better quality products D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

CRM is a combination of business strategies that helps to build long-lasting relationship:

A) Between companies and directors B) Between managers and customers C) Between employees and customers D) Between companies and customers

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Trading down is a method of product line modification by:

A) Product line expansion B) Product line contraction C) Quality variation D) None of these

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

For most people, the purchase of cheese for daily use can be described as a

A) Completely novel buy B) Modified re-buy C) Routine re-buy D) High involvement product

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The experimental product positioning includes

A) provide sensory stimulation B) provide cognitive stimulation C) both A and B D) social meaningfulness

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

"Relationship" in marketing means

A) Relation between buyer and seller B) Relation between sales person C) Relation between company and consumers D) All of the above

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The concept of marketing-mix, consisting of the 4 P's of marketing, was developed by

A) E. Jerome McCarthy B) Peter F. Drucker C) Philip Kotler D) William J. Stanton

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . are those who obtain title to goods with a view to selling them at profit.

A) Merchant middlemen B) Agent middlemen C) Facilitators D) All of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Assertion (A): A transformational appeal of communication elaborates on a non-product related benefit or image.
Reason (R): A transformational appeal often does not attempt to stir up emotions that will motivate purchase.

A) Both (A) and (R) are correct B) (A) is correct, but (R) is incorrect C) (A) is incorrect, but (R) is correct D) Both (A) and (R) are incorrect

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

A major way to reverse the cultural pollution caused by marketing is to adjust . . . . . . . .

A) product selection B) consumer attitudes C) product positioning D) advertising levels

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce