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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-4

Each section contains 100 MCQs on Marketing Management .
61
Match the following statements with their authors
List-I List-II
a. Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables. 1. Wheeler
b. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. 2. Cundiff, Still and Govoni
c. Marketing is the managerial process by which products are matched with markets, and through which transfers of ownership are affected. 3. McCarthy
d. Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer. 4. Philip Kotler
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
62
Match the following.
List-I List-II
a. Re-marketing 1. . . . . . . . . involves the creation of place utility.
b. Customer satisfaction 2. . . . . . . . . is rebuilding interest in a stable or declining product or service.
c. Transporting 3. Marketers must focus on customer needs and wants to ensure.
d. Storing 4. . . . . . . . . creates time utility because marketers after maintain excessive inventories
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
63
Solutions used to minimise the marketing problems attributed to heterogeneity include
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Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
64
Variables for segmenting market on the basis of the purchase behaviour of customers are
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Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
65
After conducting the business analysis for developing a new product, a company must do
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Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
66
Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service?
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Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
67
Green marketing is a part of
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Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
68
Which of the following can be termed as the two major components of logistics?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
69
. . . . . . . . distribution system can be used to penetrate the rural market.
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Answer & Solution
Answer: Option A
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70
Which variable is related to the marketing decision taken by an enterprise?
1. Internal variable
2. Marketing decision variable
3. Sole variables
4. Demand variables
Select the correct answer using the options given below
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board