61. Match the following statements with their authors
List-I
List-II
a. Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables.
1. Wheeler
b. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market.
2. Cundiff, Still and Govoni
c. Marketing is the managerial process by which products are matched with markets, and through which transfers of ownership are affected.
3. McCarthy
d. Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer.
4. Philip Kotler
| List-I | List-II |
| a. Marketing mix is a pack of four sets of variables, namely; product variables, price variables, promotion variables and place variables. | 1. Wheeler |
| b. The marketing mix is the set of marketing tools the firm uses to pursue its marketing objectives in the target market. | 2. Cundiff, Still and Govoni |
| c. Marketing is the managerial process by which products are matched with markets, and through which transfers of ownership are affected. | 3. McCarthy |
| d. Marketing is concerned with all the resources and activities involved in the flow of goods and services from producer to consumer. | 4. Philip Kotler |
62. Match the following.
List-I
List-II
a. Re-marketing
1. . . . . . . . . involves the creation of place utility.
b. Customer satisfaction
2. . . . . . . . . is rebuilding interest in a stable or declining product or service.
c. Transporting
3. Marketers must focus on customer needs and wants to ensure.
d. Storing
4. . . . . . . . . creates time utility because marketers after maintain excessive inventories
| List-I | List-II |
| a. Re-marketing | 1. . . . . . . . . involves the creation of place utility. |
| b. Customer satisfaction | 2. . . . . . . . . is rebuilding interest in a stable or declining product or service. |
| c. Transporting | 3. Marketers must focus on customer needs and wants to ensure. |
| d. Storing | 4. . . . . . . . . creates time utility because marketers after maintain excessive inventories |
63. Solutions used to minimise the marketing problems attributed to heterogeneity include
64. Variables for segmenting market on the basis of the purchase behaviour of customers are
65. After conducting the business analysis for developing a new product, a company must do
66. Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies the product or service?
67. Green marketing is a part of
68. Which of the following can be termed as the two major components of logistics?
69. . . . . . . . . distribution system can be used to penetrate the rural market.
70. Which variable is related to the marketing decision taken by an enterprise?
1. Internal variable
2. Marketing decision variable
3. Sole variables
4. Demand variables
Select the correct answer using the options given below
1. Internal variable
2. Marketing decision variable
3. Sole variables
4. Demand variables
Select the correct answer using the options given below
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11