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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-5

Each section contains 100 MCQs on Marketing Management .
61
Which of the following are the elements of product positioning?
Discuss
Answer & Solution
Answer: Option D
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62
Among the four P's of marketing, 'place' includes
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Answer & Solution
Answer: Option D
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63
DRP stands for
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Answer & Solution
Answer: Option A
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64
Match the following.
List-I List-II
a. Scrambled lines 1. Super markets selling non-food items.
b. Pipelines 2. A major means of transporting goods to market.
c. Wholesalers 3. Marketing institutions buying goods and reselling them to retailers other wholesaler or industrial users.
d. Brokers 4. Bringing buyer and seller together, but do not take title of goods.
Discuss
Answer & Solution
Answer: Option B
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65
Which of the following is/are not sales promotion tool(s)?
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Answer & Solution
Answer: Option A
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66
The act of creating an image about a product or brand in the consumers mind is known as . . . . . . . .
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Answer & Solution
Answer: Option A
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67
Under what circumstances might it be wise for a company to do little or no test marketing?
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Answer & Solution
Answer: Option B
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68
Advertising budget is influenced by which of the following factors?
1. Type of product advertised
2. Size of the market
3. Demographic condition
4. Sales volume
Select the correct answer using the options given below
Discuss
Answer & Solution
Answer: Option B
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69
The habit of the people to analyse the information completely and interpreting, it is called as
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Answer & Solution
Answer: Option D
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70
ABC Company priced the product as of Rs. 19.99 instead of Rs. 20. Which of the following pricing techniques is ABC Company using?
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Answer & Solution
Answer: Option D
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