Marketing Management MCQ Questions and Solutions with Explanations

Section 1 Section 2 Section 3 Section 4 Section 5 Section 6 Section 7 Section 8 Section 9 Section 10 Section 11

61.
Which of the following are the elements of product positioning?

A. The Product

B. The Company

C. The Consumer

D. All of these

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62.
Among the four P's of marketing, 'place' includes

A. types of intermediaries

B. public relation

C. location of cutlets

D. Both A and C

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63.
DRP stands for

A. Distribution requirement planning

B. Dividend requirement planning

C. Distribution resource planning

D. Distribution reverse planning

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64.
Match the following.

List-I List-II

a. Scrambled lines 1. Super markets selling non-food items.

b. Pipelines 2. A major means of transporting goods to market.

c. Wholesalers 3. Marketing institutions buying goods and reselling them to retailers other wholesaler or industrial users.

d. Brokers 4. Bringing buyer and seller together, but do not take title of goods.

A. a-2, b-1, c-3, d-4

B. a-1, b-2, c-3, d-4

C. a-4, b-2, c-3, d-1

D. a-3, b-2, c-4, d-1

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65.
Which of the following is/are not sales promotion tool(s)?

A. News article

B. Premium

C. Coupons

D. Contests

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66.
The act of creating an image about a product or brand in the consumers mind is known as . . . . . . . .

A. Positioning

B. Target marketing

C. Market segmentation

D. Product differentiation

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67.
Under what circumstances might it be wise for a company to do little or no test marketing?

A. When management is not sure of the marketing program

B. When the costs of developing and introducing the product are low

C. When the product has no substitutes and is new in its category

D. When management is not sure of the product

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68.
Advertising budget is influenced by which of the following factors?
1. Type of product advertised
2. Size of the market
3. Demographic condition
4. Sales volume
Select the correct answer using the options given below

A. 1, 2 and 3

B. 1, 2 and 4

C. Only 3

D. All of the above

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69.
The habit of the people to analyse the information completely and interpreting, it is called as

A. self-actualisation

B. selective attention

C. selective distortion

D. selective retention

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70.
ABC Company priced the product as of Rs. 19.99 instead of Rs. 20. Which of the following pricing techniques is ABC Company using?

A. Dodging pricing

B. Deceptive pricing

C. Premium pricing

D. Psychological pricing

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1 2 3 4 5 6 7 8 9 10

List-I	List-II
a. Scrambled lines	1. Super markets selling non-food items.
b. Pipelines	2. A major means of transporting goods to market.
c. Wholesalers	3. Marketing institutions buying goods and reselling them to retailers other wholesaler or industrial users.
d. Brokers	4. Bringing buyer and seller together, but do not take title of goods.

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

61. Which of the following are the elements of product positioning?

Answer & Solution

62. Among the four P's of marketing, 'place' includes

Answer & Solution

63. DRP stands for

Answer & Solution

Answer & Solution

65. Which of the following is/are not sales promotion tool(s)?

Answer & Solution

66. The act of creating an image about a product or brand in the consumers mind is known as . . . . . . . .

Answer & Solution

67. Under what circumstances might it be wise for a company to do little or no test marketing?

Answer & Solution

68. Advertising budget is influenced by which of the following factors? 1. Type of product advertised 2. Size of the market 3. Demographic condition 4. Sales volume Select the correct answer using the options given below

Answer & Solution

69. The habit of the people to analyse the information completely and interpreting, it is called as

Answer & Solution

70. ABC Company priced the product as of Rs. 19.99 instead of Rs. 20. Which of the following pricing techniques is ABC Company using?

Answer & Solution

Read More Section(Marketing Management)

61.
Which of the following are the elements of product positioning?

62.
Among the four P's of marketing, 'place' includes

63.
DRP stands for

65.
Which of the following is/are not sales promotion tool(s)?

66.
The act of creating an image about a product or brand in the consumers mind is known as . . . . . . . .

67.
Under what circumstances might it be wise for a company to do little or no test marketing?

68.
Advertising budget is influenced by which of the following factors?
1. Type of product advertised
2. Size of the market
3. Demographic condition
4. Sales volume
Select the correct answer using the options given below

69.
The habit of the people to analyse the information completely and interpreting, it is called as

70.
ABC Company priced the product as of Rs. 19.99 instead of Rs. 20. Which of the following pricing techniques is ABC Company using?