Marketing Management MCQ Questions and Solutions with Explanations

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Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-6

Each section contains 100 MCQs on Marketing Management .

This is an arrangement in which a company outsources some or all of its customer relationship management functions to an application service provider. Name that arrangement.

A) Spend management B) Supplier relationship management C) Hosted CRM D) Customer information control system

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Marketing concept is based on the belief that

A) the company's planning and operations are customer oriented B) the goals of the company should be profitable sales volume and not just volume C) all the marketing activities need not be coordinated effectively D) Both A and B

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Institutional advertising is

A) aimed only at people in institutions B) run only by institutions C) designed to promote a type of product rather than a particular brand D) designed simply to show that the firm is a good place to do business

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is not a form of promotion?

A) Publicity B) Advertisement C) Free Sample D) Donation

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is one of four more important legal restraints on pricing?

A) Less leader pricing B) Deceptive pricing C) Price discrimination D) Promotional pricing

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The retail supply chain does NOT include

A) manufacturer B) retailer C) wholesalers D) regulators

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Most consumers want

A) small quantities of many products B) small quantities of few products C) large quantities of few products D) large quantities of many products

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Skimming pricing is useful for:

A) Luxury goods B) Consumption goods C) Necessities D) Industrial goods

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following is not a method of cost based pricing?

A) Cost Plus Pricing B) Marginal Cost Pricing C) Differential Pricing D) Target Pricing

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Religion is one of the . . . . . . . . factor that influence consumer behaviour.

A) social B) personal C) cultural D) psychological

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce