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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-7

Each section contains 100 MCQs on Marketing Management .
61
Promotion mix includes
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Answer: Option A
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62
All of the following factors are correlated with successful new product introductions except
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Answer: Option D
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63
In modern marketing, which of the following functions of a distribution middleman is gaining maximum importance?
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Answer: Option D
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64
. . . . . . . . is a low cost communication tool that can be easily tested, refined and rolled out.
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Answer: Option A
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65
Which of the following is not a characteristic of service marketing?
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Answer: Option B
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66
Which of the following is not a potential cause of the failure of a new product?
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Answer: Option B
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67
What describes the market, product, and technological area of a business?
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Answer: Option B
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68
Primary purpose of advertising is to
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Answer: Option D
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69
Marketing can be viewed as an activity that takes the basic physical characteristics of a product, adds value to it and makes it attractive targeted segments of the buying population. This value added activity could be
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Answer: Option D
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70
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business:
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Answer: Option C
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