Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-8 section-8

Of the following, which statement(s) would not support a market-skimming policy for a new product?

A) The product's quality and image support their higher prices B) Enough buyers want the products at that price C) Competitors are not able to undercut the high price D) Competitors can enter the market easily

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Answer & Solution

Answer: Option D

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. . . . . . . . is concerned with finding ways to reduce the demand temporarily or permanently.

A) Demarketing B) Meta marketing C) Mass marketing D) Mega marketing

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Answer: Option A

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Which came last in the development of manufacturing techniques?

A) Learn production B) Division of labour C) Mass production D) Interchangeable parts

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Answer: Option D

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Values affect customer behaviour in the

A) short run B) long run C) Both A and B D) None of these

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Answer & Solution

Answer: Option B

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Executives, manufacturing employees, and salespeople are all examples of . . . . . . . .

A) core members of innovation management systems B) internal sources for new-product ideas C) research and development team members D) external sources for new-product ideas

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Answer: Option B

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One criterion that should always be applied to market segmentation is

A) parsimony B) homogeneity C) mass marketing D) image appeal

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Answer: Option A

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Generally, a niche is a small segment of the market that has some specific

A) satisfied need B) unsatisfied need C) basic need D) None of these

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Answer: Option D

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The strategy consisting of adapting both product and promotion for each market is known as

A) Product adaptation B) Straight extension C) Dual adaptation D) Promotion adaptation

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Answer: Option C

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Statement-I: Pricing at par with the market price of existing brands is considered to be the most reasonable pricing strategy for selling a product in a strongly competitive market.
Statement-II: Pricing below market price is found to be more successful when the seller intends to achieve a prestigious position among the sellers in the locality for selling prestigious goods of superior quality.

A) Both the statements are correct B) Both the statements are incorrect C) Statement-I is correct, but Statement-II is incorrect D) Statement-I is incorrect, but Statement-II is correct

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Answer & Solution

Answer: Option C

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The choice of marketing mix does not depends upon

A) the marketing environment of the organisation B) employee objectives C) marketing organisation structure and information system D) All of the above

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Answer & Solution

Answer: Option B

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