81
Match the following.
List-I List-II
a. Stock away
1. Incorporates weight and space consideration
b. Density
2. Cost which does not change with the service or volume
c. Variable cost
3. Product dimension and impact of the same on vehicle space utilisation
d. Fixed cost
4. Cost which changes with the service
A)
a-1, b-2, c-3, d-4
B)
a-4, b-2, c-1, d-3
C)
a-2, b-1, c-4, d-3
D)
a-3, b-1, c-2, d-4
Answer & Solution
Answer: Option
D
82
Serving a small market not served by competitors is known as . . . . . . . .
A)
Local marketing
B)
Niche marketing
C)
Segment marketing
D)
Individual marketing
Answer & Solution
Answer: Option
B
83
. . . . . . . . is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
A)
Target marketing
B)
Differentiation
C)
Market segmentation
D)
None of these
Answer & Solution
Answer: Option
C
84
Slow skimming is feasible, when
A)
market is aware of the product
B)
market size is limited
C)
customers are ready to pay a higher price for the product
D)
All of the above
Answer & Solution
Answer: Option
D
85
Cost-plus pricing is considered appropriate for
A)
I and II only
B)
I, II and III only
C)
II, III and IV only
D)
III and IV only
Answer & Solution
Answer: Option
B
86
What is not correct with respect to the consumer protection act, 1986?
A)
No complaint can be entertained in respect of a product purchased more than 2 years back
B)
A complaint against medical negligence can be filed by legal heir or representative of the deceased
C)
A complaint involving a claim of Rs. 15 lakhs is to be filed before the State Commission
D)
Both A and C
Answer & Solution
Answer: Option
C
87
Firms more desperately look for ways and means to defend market share in
A)
Maturity stage of product life cycle
B)
Growth stage of product life cycle
C)
Decline stage of product life cycle
D)
All are correct
Answer & Solution
Answer: Option
A
88
MILMA is an example of . . . . . . . . type of shop.
A)
Multiple shop
B)
Departmental store
C)
Super bazzar
D)
None of these
Answer & Solution
Answer: Option
A
89
Risk bearing is a function of . . . . . . . .
A)
Research
B)
Exchange
C)
Physical supply
D)
Facilitating
Answer & Solution
Answer: Option
D
90
In . . . . . . . ., exact requirement of the customer is ascertained for a target groups of customers.
A)
allocating
B)
assorting
C)
sorting
D)
accumulation
Answer & Solution
Answer: Option
B
