81. Match the following.
List-I
List-II
a. Stock away
1. Incorporates weight and space consideration
b. Density
2. Cost which does not change with the service or volume
c. Variable cost
3. Product dimension and impact of the same on vehicle space utilisation
d. Fixed cost
4. Cost which changes with the service
| List-I | List-II |
| a. Stock away | 1. Incorporates weight and space consideration |
| b. Density | 2. Cost which does not change with the service or volume |
| c. Variable cost | 3. Product dimension and impact of the same on vehicle space utilisation |
| d. Fixed cost | 4. Cost which changes with the service |
82. Serving a small market not served by competitors is known as . . . . . . . .
83. . . . . . . . . is the process of dividing a potential market into distinct sub-markets of consumers with common needs and characteristics.
84. Slow skimming is feasible, when
85. Cost-plus pricing is considered appropriate for
I. Product tailoring
II. Public utility pricing
III. Refusal pricing
IV. Monopoly pricing
I. Product tailoring
II. Public utility pricing
III. Refusal pricing
IV. Monopoly pricing
86. What is not correct with respect to the consumer protection act, 1986?
87. Firms more desperately look for ways and means to defend market share in
88. MILMA is an example of . . . . . . . . type of shop.
89. Risk bearing is a function of . . . . . . . .
90. In . . . . . . . ., exact requirement of the customer is ascertained for a target groups of customers.
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11