81
Warehousing creates . . . . . . . . utility.
A)
Product utility
B)
Place utility
C)
Time utility
D)
Customer utility
Answer & Solution
Answer: Option
A
82
Peter F. Drucker noted the relationship between selling and marketing in which of the following terms?
A)
Marketing is a subsidiary component of selling
B)
The aim of marketing is to make selling superfluous
C)
The aim of selling is to make marketing superfluous
D)
Selling and marketing are essentially the same thing
Answer & Solution
Answer: Option
B
83
. . . . . . . . includes all activities directly related to the sale of goods or services to the ultimate consumer for personal non-business use.
A)
Retailing
B)
Producing
C)
Manufacturing
D)
Wholesaler
Answer & Solution
Answer: Option
B
84
The set of all the products a firm made available to consumers buy is called.
A)
Product line
B)
Product mix
C)
Product category
D)
None of these
Answer & Solution
Answer: Option
A
85
Products seen as only suitable in one single market:
A)
Local Products
B)
Multinational Products
C)
International Products
D)
Global Products
Answer & Solution
Answer: Option
A
86
Match the following.
List-I List-II
a. Supply chain
1. Putting the management product in the mind of the prospective buyer
b. Product
2. The process of positioning gathering, filtering and analysing information relating to the marketing environment
c. Marketing
3. Improving the environment performance of analysis dealers through sharpening of their sales skills and product knowledge
d. Dealer
4. Larger in scope training than both physical and marketing logistics
A)
a-1, b-2, c-3, d-4
B)
a-4, b-1, c-2, d-3
C)
a-2, b-4, c-3, d-1
D)
a-3, b-4, c-1, d-2
Answer & Solution
Answer: Option
B
87
Under . . . . . . . . marketing every customer is treated as unique.
A)
word of mouth
B)
viral
C)
guerilla
D)
one-on-one
Answer & Solution
Answer: Option
D
88
Identify the commercialization decision which includes decisions regarding locality, region, nationally or even internationally launching the product.
A)
Why to launch the product?
B)
How to launch the product?
C)
Where to launch the product?
D)
When to launch the product?
Answer & Solution
Answer: Option
C
89
The three major types of non-store retailing are direct selling, direct marketing and . . . . . . . .
A)
Automatic vending
B)
Self-service store
C)
Retail chain
D)
None of these
Answer & Solution
Answer: Option
A
90
A segmentation approach would develop . . . . . . . . advertising campaigns focusing on each benefit purchased by the members of each segment.
A)
general
B)
separate
C)
price oriented
D)
cost efficient
Answer & Solution
Answer: Option
B
