81. Which of the following statements is not true?
82. Which of the following is not one of the three primary dimensions of a firm's product mix?
83. Marketing is applicable in . . . . . . . .
84. Which of the following is not an element of promotion mix?
85. Accordingly marketing managers, in developing a product line strategy, do not address the following issue.
86. The term referring to the total number of items in the product mix is known as
87. Match the following.
List-I
List-II
a. Product concept
1. Marketing myopia
b. Production concept
2. Mass production and distribution
c. Marketing concept
3. Customer satisfaction
d. Societal marketing concept
4. Ethical marketing practices
List-I | List-II |
a. Product concept | 1. Marketing myopia |
b. Production concept | 2. Mass production and distribution |
c. Marketing concept | 3. Customer satisfaction |
d. Societal marketing concept | 4. Ethical marketing practices |
88. The ultimate way to test a new consumer product is to put it into full-blown . . . . . . . .
89. One belt, one road initiative (BRI) is NOT intended to
90. One type of wholesaler that never handles the item physically is known as the
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11