81
Which of the following statements is not true?
A)
Marketing profitability analysis measures the profitability of different marketing activities
B)
Marketing efficiency studies try to determine how various marketing activities could be carried out more efficiently
C)
Each company needs to reaccess periodically its marketing effectiveness through a control instrument called marketing audit
D)
All the above are true
Answer & Solution
Answer: Option
D
82
Which of the following is not one of the three primary dimensions of a firm's product mix?
A)
Width
B)
Benefits
C)
Depth
D)
Consistency
Answer & Solution
Answer: Option
B
83
Marketing is applicable in . . . . . . . .
A)
Goods
B)
Events
C)
Property
D)
All of these
Answer & Solution
Answer: Option
D
84
Which of the following is not an element of promotion mix?
A)
Advertisement
B)
Branding
C)
Personal selling
D)
Sales promotion
Answer & Solution
Answer: Option
B
85
Accordingly marketing managers, in developing a product line strategy, do not address the following issue.
A)
How many products should be in the line?
B)
How should the products in the line be targeted and differentiated?
C)
How should the products be manufactured?
D)
How should resources be allocated across the line to maximise profits or market share?
Answer & Solution
Answer: Option
C
86
The term referring to the total number of items in the product mix is known as
A)
The width of product mix
B)
The length of product mix
C)
The depth of product mix
D)
The consistency of product mix
Answer & Solution
Answer: Option
B
87
Match the following.
List-I List-II
a. Product concept
1. Marketing myopia
b. Production concept
2. Mass production and distribution
c. Marketing concept
3. Customer satisfaction
d. Societal marketing concept
4. Ethical marketing practices
A)
a-1, b-2, c-3, d-4
B)
a-2, b-3, c-4, d-1
C)
a-4, b-1, c-2, d-3
D)
a-4, b-3, c-2, d-1
Answer & Solution
Answer: Option
A
88
The ultimate way to test a new consumer product is to put it into full-blown . . . . . . . .
A)
test markets
B)
screening
C)
sales-wave research
D)
controlled test marketing
Answer & Solution
Answer: Option
A
89
One belt, one road initiative (BRI) is NOT intended to
A)
trade protectionism
B)
strengthening logistic and supply chain
C)
improve cost competitiveness
D)
rebalance trade dominance
Answer & Solution
Answer: Option
A
90
One type of wholesaler that never handles the item physically is known as the
A)
merchant wholesaler
B)
drop shopper
C)
cash and carry wholesaler
D)
All of the above
Answer & Solution
Answer: Option
B
