Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-9 section-9

Word of mouth marketing through electronic channels like email, internet etc. is known as . . . . . . . .

A) internet B) digital C) email D) viral

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Answer & Solution

Answer: Option D

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In broader sense, marketing communication includes

A) Product B) Price C) Place D) All

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Answer & Solution

Answer: Option D

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Consider the following and arrange them in the correct sequence.
(i) Pricing objectives
(ii) Pricing methods
(iii) Pricing strategies
(iv) Pricing decisions

A) (i), (iii), (ii), (iv) B) (i), (iv), (iii), (ii) C) (ii), (i), (iv), (iii) D) (iv), (ii), (iii), (i)

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Answer & Solution

Answer: Option A

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. . . . . . . . is the marketing of a social message with a view to change behaviour of people's habit.

A) Green marketing B) Social marketing C) Gaimatias marketing D) None of these

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Answer: Option B

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What kind of pricing strategy should a firm normally follow for marketing innovative products such as smartphones?

A) Penetration pricing strategy B) Skimming pricing strategy C) Cost-plus pricing strategy D) All of the above

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Answer & Solution

Answer: Option B

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The Boston Matrix essentially supports

A) Unbalanced portfolio of products B) Process specialization C) Concentration on question marks D) Balanced portfolio of products

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Answer & Solution

Answer: Option D

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Permanent rural market with continuous trading activity is called . . . . . . . .

A) Regular periodic market B) Seasonal market C) Daily market D) Rural market

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Answer: Option C

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Which one of the following statements is true according to VALS framework of psychographic segmentation?

A) The consumers who are primarily motivated by ideals are guided by knowledge and principles B) The consumers who are motivated by achievement look for knowledge and principles C) The consumers who are motivated by self expression don't desire social or physical activity, variety and risk D) The consumers who are motivated by achievement desire social or physical activity, variety and risk

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Answer & Solution

Answer: Option A

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Product-line pricing strategy includes which combination of the following?
I. Public utility pricing
II. Complementary goods pricing
III. Spare parts pricing
IV. Load factor pricing

A) I, II, III B) II, III, IV C) I, II, IV D) I, III, IV

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Answer & Solution

Answer: Option B

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Holistic marketing is an approach to marketing that includes

A) Integrated marketing B) Social responsibility marketing C) Relationship marketing D) All are correct

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Answer & Solution

Answer: Option D

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