Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-10 section-10

Match the following.

List-I	List-II
a. Personal selling	1. Stimulates demand for a whole type of product.
b. Geographic selectivity	2. Personal presentation and promotion of ideas, goods or services.
c. Qualitative selectivity	3. Ability of an advertising medium to reach almost everyone in given area.
d. Primary demand advertising	4. Ability of an advertising medium to reach only certain types of people.

A) a-2, b-3, c-4, d-1 B) a-1, b-2, c-3, d-4 C) a-2, b-4, c-3, d-1 D) a-4, b-3, c-2, d-1

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Answer & Solution

Answer: Option A

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Which of the following management thinkers described the term marketing myopia?

A) Philip Kotler B) Peter Drucker C) Theodore Levitt D) Luke Sullivan

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Answer & Solution

Answer: Option C

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Marketing concept involves following ideas.

A) Marketing department becomes the main management force in a company B) The company becomes completely consumer oriented C) Both A and B D) Neither A nor B

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Answer & Solution

Answer: Option C

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A type of agent middleman who is likely to sell all the manufacturer's output is a

A) manufacturer's agent B) commission agent C) selling agent D) rack jobber

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Answer & Solution

Answer: Option C

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Which of the following is an uncontrollable variable(s)?
1. Consumer variable
2. Environmental variable
3. Common variable
4. Competitive variable
Select the correct answer using options given below

A) 1, 2 and 3 B) 1, 2 and 4 C) 2, 3 and 4 D) 3, 4 and 1

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Answer & Solution

Answer: Option B

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Which of the following influences consumer's buying behaviour?

A) Consumer's identity B) Consumer's beliefs and needs C) Altitudes and kind of product D) All of the above

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Answer & Solution

Answer: Option D

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Which of the following is not considered as types of direct marketing?

A) Web marketing B) Telemarketing C) Email direct marketing D) Direct mail marketing

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Answer & Solution

Answer: Option A

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. . . . . . . . sources of information are those that are retrieved from memory.

A) Internal B) External C) Permanent D) Temporary

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Answer & Solution

Answer: Option A

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Which of the following terms implies that price in an individual country may only vary within a set range?

A) Standardized pricing B) Transfer pricing C) Barter D) Price corridor

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Answer & Solution

Answer: Option D

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Which of the following is not an area of responsibility for a logistics manager?

A) Inventory B) Purchasing C) Warehousing D) Marketing

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Answer & Solution

Answer: Option B

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