Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-5

A planned, coordinated, unified series of ads is called a

A) campaign B) tactic C) promotional survey D) None of these

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Answer & Solution

Answer: Option A

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Which of the following is the main reason, many experts believe that relying on customers for new products, particularly true innovations, is doomed to failure?

A) Customer's limited ability to see into the future and conceptualise what could be B) Customers could be biased and purchase only expension products C) Customers don't have the time to think about new products D) Customers not wanting the submit new ideas to the organisation

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Answer & Solution

Answer: Option A

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The most basic level of a product is called as

A) Core product B) Central product C) Fundamental product D) Augmented product

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Answer & Solution

Answer: Option A

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Which of the following terms indicates market gridding?

A) Establishing and running a web marketing facility B) Method of a survey of expert's opinion C) Managing brands and developing brand equity D) Analytical technique which facilitates dividing a market into segments

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Answer & Solution

Answer: Option D

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Which of the following is not matched correctly?

A) Sales portfolio ⇔ Internal sales promotion B) Merchandise allowance ⇔ Dealer promotion C) Count and recount of stock ⇔ Consumer promotion D) Advertising ⇔ Market promotion

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Answer & Solution

Answer: Option C

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Of the following, the statement that best expresses the basic idea behind the marketing concepts is

A) produce the best possible product B) produce the cheapest possible product C) try to reduce the cost of marketing D) keep the consumer foremost in mind

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Answer & Solution

Answer: Option D

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Mark up pricing is a pricing . . . . . . . . & geographical pricing is a . . . . . . . .

A) method, strategy B) strategy, method C) process, policy D) policy, process

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Answer & Solution

Answer: Option A

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The three layers of packaging are:

A) Primary, Secondary & tertiary packaging B) Primary, Secondary & shipping packaging C) Shipping, inner & outer packaging D) None of the above

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Answer & Solution

Answer: Option B

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Which of the following is not a determinant of service quality?

A) Reliability B) Responsiveness C) Sensitivity D) Assurance

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Answer & Solution

Answer: Option C

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Which of the following marketing skill matters the most in serving the clients?

A) External B) Interactive C) Internal D) Relationship

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Answer & Solution

Answer: Option B

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