Marketing Management MCQ Questions and Solutions with Explanations | Commerce

A. campaign

B. tactic

C. promotional survey

D. None of these

A. Customer's limited ability to see into the future and conceptualise what could be

B. Customers could be biased and purchase only expension products

C. Customers don't have the time to think about new products

D. Customers not wanting the submit new ideas to the organisation

A. Core product

B. Central product

C. Fundamental product

D. Augmented product

A. Establishing and running a web marketing facility

B. Method of a survey of expert's opinion

C. Managing brands and developing brand equity

D. Analytical technique which facilitates dividing a market into segments

A. Sales portfolio ⇔ Internal sales promotion

B. Merchandise allowance ⇔ Dealer promotion

C. Count and recount of stock ⇔ Consumer promotion

D. Advertising ⇔ Market promotion

A. produce the best possible product

B. produce the cheapest possible product

C. try to reduce the cost of marketing

D. keep the consumer foremost in mind

A. method, strategy

B. strategy, method

C. process, policy

D. policy, process

A. Primary, Secondary & tertiary packaging

B. Primary, Secondary & shipping packaging

C. Shipping, inner & outer packaging

D. None of the above

A. Reliability

B. Responsiveness

C. Sensitivity

D. Assurance

A. External

B. Interactive

C. Internal

D. Relationship