Marketing Management MCQ Questions and Solutions with Explanations | Commerce

A. only those, who work in the traditional marketing department are charged with performing marketing activities

B. any individual inside of an organisation, who can potentially win or lose customers is in marketing

C. marketing is involved whenever individuals or organisations have a choice to make

D. any set of activities attemting to influence consumer choice is marketing

A. Pipeline

B. Air transport

C. Water transport

D. None of these

A. Market specialisation

B. Selective specialisation

C. Product specialisation

D. None of these

A. Awareness → Knowledge → Liking → Preference → Conviction → Purchase

B. Knowledge → Awareness → Liking → Conviction → Preference → Purchase

C. Awareness → Liking → Knowledge → Conviction → Preference → Purchase

D. Liking → Awareness → Knowledge → Preference → Conviction → Purchase

A. it can take on a variety of creative forms

B. it is time saving

C. Both A and B

D. None of the above

A. (A) and (R) are correct, and (R) is the correct reasoning of (A)

B. (A) and (R) are correct, but (R) is not the correct reasoning of (A)

C. (A) is incorrect, but (R) is correct

D. Both (A) and (R) are incorrect

A. Place utility

B. Time utility

C. Customer utility

D. All of these

A. product line depth

B. product line length

C. product line width

D. None of these

A. retailers management

B. customer relationship management

C. company relationship management

D. supplier management

A. Value

B. Costs

C. Convenience

D. Ingredients