Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-2 section-8

All of the following are true regarding marketing except

A) only those, who work in the traditional marketing department are charged with performing marketing activities B) any individual inside of an organisation, who can potentially win or lose customers is in marketing C) marketing is involved whenever individuals or organisations have a choice to make D) any set of activities attemting to influence consumer choice is marketing

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Answer & Solution

Answer: Option A

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. . . . . . . . mode of transport is used to transport goods like oil.

A) Pipeline B) Air transport C) Water transport D) None of these

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Answer: Option A

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. . . . . . . . involves concentrating on the different needs of a customer group.

A) Market specialisation B) Selective specialisation C) Product specialisation D) None of these

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Answer: Option A

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Select the correct sequence for Hierarchy-of effects model related to marketing communication

A) Awareness → Knowledge → Liking → Preference → Conviction → Purchase B) Knowledge → Awareness → Liking → Conviction → Preference → Purchase C) Awareness → Liking → Knowledge → Conviction → Preference → Purchase D) Liking → Awareness → Knowledge → Preference → Conviction → Purchase

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Answer: Option A

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Advantages of direct marketing is/are

A) it can take on a variety of creative forms B) it is time saving C) Both A and B D) None of the above

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Answer: Option C

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Assertion (A): Buyers, for several industries, are potential competitors; they may integrate backwards.
Reason (R): They have different degrees of bargaining power.

A) (A) and (R) are correct, and (R) is the correct reasoning of (A) B) (A) and (R) are correct, but (R) is not the correct reasoning of (A) C) (A) is incorrect, but (R) is correct D) Both (A) and (R) are incorrect

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Answer: Option A

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Transport system creates . . . . . . . . utility.

A) Place utility B) Time utility C) Customer utility D) All of these

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Answer: Option B

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The number of versions offered of each product in the line is known as

A) product line depth B) product line length C) product line width D) None of these

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Answer: Option A

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Customised products and services for customers and interaction to individual customers are part of

A) retailers management B) customer relationship management C) company relationship management D) supplier management

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Answer & Solution

Answer: Option B

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In marketing theory, every contribution from the supply chain adds the following to the product

A) Value B) Costs C) Convenience D) Ingredients

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Answer: Option A

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