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21
The creation of a successful new product depends on a company's understanding of its . . . . . . . . and its ability to deliver . . . . . . . . to customers.
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Answer: Option D
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22
Which of the following is not a limitation of branding?
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Answer: Option B
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23
Social marketing concept is based upon
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Answer: Option B
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24
34% of the customers who fall in one of the categories of diffusion process who are deliberate customers to accept an innovation just before the average adopter in a social system. Such customers who are above average in social and economic measures, rely quite a bit on advertisements and salesmen are known as
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Answer: Option A
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25
In the . . . . . . . . stage, the firm faces a trade-off between high market share and high current profit.
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Answer: Option C
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26
. . . . . . . . reduce the demand for a product or service on a temporary or permanent basis.
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Answer: Option C
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27
Which of the following is not included in the micro environment?
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Answer: Option C
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28
Who plays a significant role in the distribution of goods when they do not sell to ultimate users or consumers?
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Answer: Option B
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29
Additional brands in the same product category that are able to access sub-segments with different price points or buying motives, are called as
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Answer: Option B
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30
When competing firms in the same industry unit promote their product as a whole, their advertising is best described as
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Answer: Option A
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