Marketing Management MCQ Questions and Solutions with Explanations

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Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-3 section-4

Each section contains 100 MCQs on Marketing Management .

Which of the following is not a form of Large Scale Retail Trading?

A) Department Store B) Super Market C) Multiple Chain Stores D) Grocery Store

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

In the maturity phase of the PLC, a marketing manager should consider:

A) dropping the product and moving on to the next product winner B) modifying the market, product and marketing mix C) expanding R&D D) pricing to penetrate the market

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

When the advertisement is to create an image or reputation of the firm, it is a case of:

A) Product advertisement B) Institutional advertisement C) Reminder advertising D) None of these

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of the following statement is true about 'production era'?

A) Supply creates its own demand B) Consumer is king C) Focus only on selling products to consumers D) None of the above

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

When a product is in the growth stage of its life cycle, a firm should most likely expect

A) competition entering the market B) decrease in the cost of production C) increase in the cost of production D) None of the above

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Which of the following is not the stage of new product development?

A) Idea generation B) Business analysis C) Test marketing D) Market segmentation

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . costs do not vary with production levels or sales levels.

A) Total B) Variable C) Fixed D) All of the above

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

The term brand equity refers to:

A) The value attached to the brand B) The financial value of a company's brand C) It's level of popularity D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Label of the product contains written statement about the following attributes of the product.

A) Features B) Composition C) Date of expiry and manufacture D) All of the above

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Rational buying motives that determine purchase decisions are mostly based on

A) Price factor B) Psychological factors C) Quality of product D) Advertisement

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce