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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-3 section-5

Each section contains 100 MCQs on Marketing Management .
21
. . . . . . . . is also known as buzz marketing.
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Answer & Solution
Answer: Option A
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22
Freight-absorption pricing is used for . . . . . . . . and . . . . . . . .
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Answer: Option B
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23
Advertising objectives do not include
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Answer: Option C
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24
General rural markets where rural/tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called . . . . . . . .
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Answer & Solution
Answer: Option A
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25
Which of the following involves charging a high price to achieve the highest possible contribution in a short period of time?
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Answer & Solution
Answer: Option C
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26
Sub-dividing of market into homogeneous sub-sections of customers is known as:
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Answer: Option B
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27
Which research includes all types of researches into human motives, when it refers to qualitative research designed to uncover the consumer's sub-consciousness or hidden motivations?
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Answer & Solution
Answer: Option A
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28
The markets in which goods are bought and sold in bulk quantities:
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Answer & Solution
Answer: Option A
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29
During the product lifecycle, some suppliers tend to adopt the 'bandwagon effect' due to increasing sales of the product as buyers copy one another. This stage increases the complexity as rivals enter the market, and the range of product also widens as they try to attract consumers from each other with novel features. It is known as
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Answer & Solution
Answer: Option B
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30
A . . . . . . . . is a detailed version of the idea stated in meaningful Consumer terms.
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Answer & Solution
Answer: Option C
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