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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-5 section-10

Each section contains 100 MCQs on Marketing Management .
41
Which of the following methods is best for developing a complete picture of customer behaviour in the relevant product category on market?
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Answer & Solution
Answer: Option B
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42
Which of the following is not a risk in internet based transaction?
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Answer & Solution
Answer: Option C
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43
Which of the following is not a form of direct marketing?
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Answer & Solution
Answer: Option C
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44
Match the items of List-I with those of List-II and indicate the correct answer.
List-I List-II
a. Postage stamp pricing 1. Equality of marginal and average cost
b. Loss leader 2. Constant average and marginal cost
c. Economic capacity 3. Product line pricing
d. Reserve capacity 4. Differential pricing
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Answer & Solution
Answer: Option B
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45
Classification on the basis of income, production, weight etc. is known as
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Answer & Solution
Answer: Option B
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46
A . . . . . . . . is an elaborated version of the idea expressed in consumer terms.
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Answer & Solution
Answer: Option B
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47
Companies facing the challenge of setting prices for the first time can choose between two broad strategies: market-penetration pricing and . . . . . . . .
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Answer & Solution
Answer: Option C
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48
Which of the following costs is most likely associated with the commercialization stage of new-product development?
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Answer & Solution
Answer: Option D
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49
Which type of customers should be analysed to help underst and weakness in your product or service operations?
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Answer & Solution
Answer: Option B
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50
Market where demand for goods is greater than supply:
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Answer & Solution
Answer: Option B
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