Marketing Management MCQ Questions and Solutions with Explanations

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Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-5 section-5

Each section contains 100 MCQs on Marketing Management .

3/10 net 30 is an example of which of the following?

A) Seasonal discount B) Trade discount C) Quantity discount D) Cash discount

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

. . . . . . . . = advertisement stresses on comparative features of two brands

A) Comparative advertisement B) Complimentary advertisement C) Niche advertisement D) None of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Road blocking advertisement is

A) Advertising a product by blocking a road B) Putting an advertisement on a blocked road C) A technique of gathering potential customers on the road D) Advertising a product on all similar TV or radio channels at the same time

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

At what stage of product life cycle, advertisement expenses is maximum?

A) Introductory stage B) Growth stage C) Maturity stage D) Decline stage

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

Many companies are now turning their attention to . . . . . . . . markets.

A) Urban B) Rural C) World D) None of these

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

Which of the following is NOT a price adjustment strategy?

A) Segmented pricing B) Promotional pricing C) Free samples D) Geographical pricing

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

Which of the following passes through the four stages of distinctiveness, emulation, mass fashion and decline?

A) Style B) Fashion C) Fad D) Style and Fashion

Discuss

Answer & Solution

Answer: Option B

No explanation is given for this question. Let's Discuss on Board

For rural marketing . . . . . . . . pricing is more suitable.

A) penetration B) skimming C) going rate D) None of these

Discuss

Answer & Solution

Answer: Option A

No explanation is given for this question. Let's Discuss on Board

The promotion 'P' of marketing denotes

A) Product differentiation B) Distribution C) Cost D) Marketing communication

Discuss

Answer & Solution

Answer: Option D

No explanation is given for this question. Let's Discuss on Board

Which of the following is not the part of the Social marketing mix?

A) Product B) Price C) People D) Place

Discuss

Answer & Solution

Answer: Option C

No explanation is given for this question. Let's Discuss on Board

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Marketing Management MCQ Questions and Solutions with Explanations | Commerce