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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-5 section-6

Each section contains 100 MCQs on Marketing Management .
41
Which of the following is not a factor that serves to increase the brand image strength?
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Answer & Solution
Answer: Option D
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42
Match the items of List-II with List-I which are related to the personal selling process and identity the correct option.
List-I List-II
a. Prospecting 1. Attention, Interest, Desire, Action
b. Pre-approach 2. Identifying profiles, leads, records and qualifying capability, and willingness
c. Presentation 3. Reduce dissonance, build goodwill
d. Post-sales services 4. Information, habits, preferences
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Answer & Solution
Answer: Option C
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43
Customer satisfaction or dissatisfaction is determined in . . . . . . . . stage of consumer decision process.
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Answer & Solution
Answer: Option D
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44
Standard Cable cut back advertising expenditures to minimum level and reduced the number of channel members for its industrial cable product. These actions are indicative of a product in which of the following stage of its life cycle?
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Answer & Solution
Answer: Option D
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45
The strategy that involves the introduction of a standardized product with the same promotion strategy throughout the world market is known as
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Answer & Solution
Answer: Option C
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46
. . . . . . . . are those customers who are not brand specific.
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Answer & Solution
Answer: Option A
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47
Which of the following is NOT one of the stages that customers go through in the process of adopting a new product?
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Answer & Solution
Answer: Option A
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48
Sustainable marketing can also be characterised as the third age of
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Answer & Solution
Answer: Option B
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49
There is a close link between . . . . . . . . and brand loyality.
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Answer & Solution
Answer: Option B
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50
Brands owned and developed by producers are known as:
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Answer & Solution
Answer: Option A
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