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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-5 section-7

Each section contains 100 MCQs on Marketing Management .
41
Items, considered a part of the augmented product, do not include
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Answer & Solution
Answer: Option D
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42
Classification of wholesaler and retailers is done on the basis of who the . . . . . . . . are and not on the . . . . . . . . that has to be made.
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Answer & Solution
Answer: Option A
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43
The 'Times of India' publish local editors for different regions such as 'The Hyderabad Times' for its Hyderabad editors. Here, consumer market is segmented on the basis of
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Answer & Solution
Answer: Option A
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44
Which of the following statement can be considered as false?
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Answer & Solution
Answer: Option C
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45
The systematic search for new-product ideas is characteristic of which stage in the new-product development process?
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Answer & Solution
Answer: Option C
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46
The marketing side of E-commerce is known as . . . . . . . .
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Answer & Solution
Answer: Option A
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47
. . . . . . . . assess whether the marketing policies, programmes, systems and methods established in the distant past are valid for today.
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Answer & Solution
Answer: Option B
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48
Match the items of List-I with items of List-II and select the correct option of matching:
List-I List-II
a. Market leader 1. Avoid hostile attacks on rivals
b. Market challenger 2. Attack the market leader
c. Market follower 3. Provide a high level of specialization
d. Market Nicher 4. Attack the market
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Answer & Solution
Answer: Option A
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49
. . . . . . . . type of advertisement is used when the product enters into growth stage of PLC.
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Answer & Solution
Answer: Option A
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50
Which of the following is an example for product attribute?
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Answer & Solution
Answer: Option A
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