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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-5 section-9

Each section contains 100 MCQs on Marketing Management .
41
Match the items of the following two lists and indicate the correct answer.
List-I List-II
a. Trade channel discounts 1. Oligopoly pricing
b. Tie-up sales 2. Locational price differentials
c. Price being nonresponsive to changes in demand costs 3. Differential pricing
d. Basing-point pricing 4. Product-line pricing
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
42
Positioning by emphasising the special attributes and benefits of the product is known as . . . . . . . .
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
43
A tool for assessing the level of service quality based on the difference between user's expectations and the service experience delivered is
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
44
The marketing technique using social networking sites on the internet for promotion or advertising is called as
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
45
The . . . . . . . . holds that the organisation's task is to determine the needs, wants and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserve the consumer's and society's well being.
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
46
Which of the following best describes the first step any kind of purchasing behaviour or reasons why people purchase what they do?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
47
. . . . . . . . factor is not considered as an important one while selecting channel of distribution.
Discuss
Answer & Solution
Answer: Option C
No explanation is given for this question. Let's Discuss on Board
48
Which of the following is a method of Competition Based Pricing?
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
49
A marketing network consists of:
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
50
Which of the following is the objective of market positioning?
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board