51. Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called
52. . . . . . . . . calls for finding 30 to 40 qualified shoppers and questioning them about brand familiarity and preferences in a specific product category.
53. Which of the following type of system is adopted by a firm when producers, wholesalers, and retailers act as a unified system?
54. Sales decline in the decline stage of the PLC because of technological advances, increased competition, and . . . . . . . .
55. Consumer contest is part of:
56. Customer relationship management technology can help in
57. The . . . . . . . . is the idea that an organisation should seek to satisfy the wants of consumers, while also trying to achieve the organisations goals.
58. . . . . . . . . influence product line decisions.
59. Which out of the following is not a type of non-store retailing?
60. Anything that has the ability to satisfy a consumer need is known as . . . . . . . .
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11