ExamVeda
Login
Home

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-6 section-7

Each section contains 100 MCQs on Marketing Management .
51
The strategy where the producer or marketer does not differentiate between different type of customers:
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
52
. . . . . . . . refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
53
To develop marketing communication programmes, so that the organisation presents a consistent message is the goal of
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
54
Match the following.
List-I (Features of Product Mix) List-II (Explanations)
a. Width 1. Varieties offered for each product in the product line.
b. Length 2. Total number of product lines a company carries.
c. Depth 3. Total number of items in product mix.
d. Consistency 4. Closeness exhibited by product lines.
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
55
Why do a segmentation approach to the market is more efficient than a mass market approach?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
56
What are the two ways that a company can obtain new products?
Discuss
Answer & Solution
Answer: Option A
No explanation is given for this question. Let's Discuss on Board
57
The concept of price is central to:
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
58
To create successful new products, a company must understand consumers, markets, & competitors and:
Discuss
Answer & Solution
Answer: Option D
No explanation is given for this question. Let's Discuss on Board
59
Goods are sold in small packets in . . . . . . . . markets.
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board
60
If goods directly move from producer to consumer, it is known as:
Discuss
Answer & Solution
Answer: Option B
No explanation is given for this question. Let's Discuss on Board