Marketing Management MCQ Questions and Solutions with Explanations

Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-3

Which of the following factors affects to the choice of channel of distribution?
1. Size of manufacture
2. Desire to control the channel
3. Perishability of product
4. Weight of product
Select the correct answer using the options given below

A) Only 1 B) Both 3 and 4 C) Both 2 and 3 D) All of the above

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Answer & Solution

Answer: Option A

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The physical storage of goods waiting to be passed on to the customers is known as

A) Warehousing B) Merchandising C) Audit D) Stock control

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Answer & Solution

Answer: Option A

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Which one of the following is true for the calculation of overall market share?

A) (Customer penetration) × (Customer loyalty) × (Price selectivity) B) (Customer loyalty) × (Customer selectivity) × (Price selectivity) C) (Customer selectivity) × (Price selectivity) × (Customer penetration) D) (Customer penetration) × (Customer loyalty) × (Customer selectivity) × (Price selectivity)

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Answer & Solution

Answer: Option D

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Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

A) Frequency marketing B) Event marketing C) Viral marketing D) None of these

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Answer & Solution

Answer: Option A

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If advertising give focus on a particular product or brand, it is known as:

A) Product advertisement B) Market advertisement C) Institutional advertisement D) None of these

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Answer & Solution

Answer: Option A

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Which of the following terms is used by suppliers to cover various groupings of customers?

A) People B) Buying power C) Demographic segment D) Market

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Answer & Solution

Answer: Option D

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Which of the product is in the decline stage of PLC?

A) HD TVs B) Tata Salt C) I-phone D) Music CDs

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Answer & Solution

Answer: Option D

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The number of product lines a company carries is called

A) Product range B) Product mix depth C) Product mix width D) Product length mix

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Answer & Solution

Answer: Option A

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Brands add value for both customers and the firm by:

A) Facilitating purchase B) Establish loyality C) Both A and B D) None of these

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Answer & Solution

Answer: Option C

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. . . . . . . . is a market average strategy, in which company follows 'one product one segment' drupe.

A) Concentrated marketing B) Market positioning C) Target marketing D) None of these

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Answer & Solution

Answer: Option A

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