61. Which of the following is the best technique to manage the existing products?
62. The price-setting method most closely corresponding to the concept of product positioning is
63. Program designed for customers which is limited to any affinity group are classified as
64. Consider the following statement about segmentation?
1. Help in understanding needs of consumer.
2. Customer gets more customised product.
3. Does not enlavage innovation.
4. Helps in preparing a better competitive strategy.
Which of the statement(s) given above is/are correct?
1. Help in understanding needs of consumer.
2. Customer gets more customised product.
3. Does not enlavage innovation.
4. Helps in preparing a better competitive strategy.
Which of the statement(s) given above is/are correct?
65. Market where there is no physical delivery of goods:
66. Which of the following denotes the brand that bears the name of the seller or store where it's sold?
67. Which of the following marketing mix element generates revenue?
68. Which of the following is NOT an objective of discounts?
69. Marketing Environment is:
70. "The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?
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Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 2
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11