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Marketing Management MCQ Questions and Solutions with Explanations | Commerce

Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-7 section-8

Each section contains 100 MCQs on Marketing Management .
61
Which of the following is the best technique to manage the existing products?
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Answer & Solution
Answer: Option A
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62
The price-setting method most closely corresponding to the concept of product positioning is
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Answer & Solution
Answer: Option B
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63
Program designed for customers which is limited to any affinity group are classified as
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Answer & Solution
Answer: Option A
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64
Consider the following statement about segmentation?
1. Help in understanding needs of consumer.
2. Customer gets more customised product.
3. Does not enlavage innovation.
4. Helps in preparing a better competitive strategy.
Which of the statement(s) given above is/are correct?
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Answer & Solution
Answer: Option B
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65
Market where there is no physical delivery of goods:
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Answer: Option A
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66
Which of the following denotes the brand that bears the name of the seller or store where it's sold?
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Answer & Solution
Answer: Option C
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67
Which of the following marketing mix element generates revenue?
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Answer: Option B
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68
Which of the following is NOT an objective of discounts?
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Answer & Solution
Answer: Option B
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69
Marketing Environment is:
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Answer & Solution
Answer: Option D
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70
"The marketing concept is a customer orientation backed by integrated marketing aimed at generating customer satisfaction as the key to satisfying organisational goals." Who said it?
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Answer & Solution
Answer: Option A
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