71. Match the following.
List-I (Classification of Products)
List-II (Explanations)
a. Consumer product
1. Products which are designed for use by ultimate consumers or households
b. Durable product
2. Product which a consumer usually purchase frequently, immediately and with minimum effort
c. Convenience product
3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect
d. Speciality product
4. Products which normally survive many use
| List-I (Classification of Products) | List-II (Explanations) |
| a. Consumer product | 1. Products which are designed for use by ultimate consumers or households |
| b. Durable product | 2. Product which a consumer usually purchase frequently, immediately and with minimum effort |
| c. Convenience product | 3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect |
| d. Speciality product | 4. Products which normally survive many use |
72. False and misleading claims and vulgarity in advertisements does not match with
73. . . . . . . . . goods are purchased on a regular basis.
74. . . . . . . . . set(s) the floor for the price that the company can charge for its product.
75. When buyers have too narrow image of the brand, this error is
76. If an abattoir sold offal to a pet food manufacturer and hence reduced the costs of the final price of the meat to consumers, this would be an example of . . . . . . . . pricing strategy.
77. Moderate quality products are preferred by . . . . . . . . consumers.
78. When a company treats every single customer as a separate segment, it is called
79. Match the following.
List-I (Pricing Methods)
List-II (Explanations)
a. Mark-up pricing
1. Set high price and recover the cost as early as possible
b. Target return pricing
2. Cost of the product + Mark-up (desired profit)
c. Going rate pricing
3. Specified rate of return on investment
d. Market skimming
4. Prevailing pricing matters
| List-I (Pricing Methods) | List-II (Explanations) |
| a. Mark-up pricing | 1. Set high price and recover the cost as early as possible |
| b. Target return pricing | 2. Cost of the product + Mark-up (desired profit) |
| c. Going rate pricing | 3. Specified rate of return on investment |
| d. Market skimming | 4. Prevailing pricing matters |
80. Which of the following characteristics are related to relationship marketing?
1. Product feature orientation
2. Product benefit orientation
3. Frequent consumer contact
4. High concern for quality
Choose the correct option from the following:
1. Product feature orientation
2. Product benefit orientation
3. Frequent consumer contact
4. High concern for quality
Choose the correct option from the following:
Read More Section(Marketing Management)
Each Section contains maximum 100 MCQs question on Marketing Management. To get more questions visit other sections.
- Marketing Management - Section 1
- Marketing Management - Section 3
- Marketing Management - Section 4
- Marketing Management - Section 5
- Marketing Management - Section 6
- Marketing Management - Section 7
- Marketing Management - Section 8
- Marketing Management - Section 9
- Marketing Management - Section 10
- Marketing Management - Section 11