Marketing Management MCQ Questions and Solutions with Explanations | Commerce
Marketing Management MCQ Questions and answers with easy and logical explanations. Commerce provides you all type of quantitative and competitive aptitude mcq questions with easy and logical explanations. Marketing Management MCQ is important for exams like B.COM, M.COM, BBA, BBM, CA, CS, CMA, CPA, CFA, UPSC, NET, Banking and other commerce department exam. Page-8 section-2
Each section contains 100 MCQs on
Marketing Management .
1. Products which are designed for use by ultimate consumers or households
b. Durable product
2. Product which a consumer usually purchase frequently, immediately and with minimum effort
c. Convenience product
3. Products with unique characteristics and/or brand identification for which a significant group of buyers are habitually willing to make a special purchasing effect
If an abattoir sold offal to a pet food manufacturer and hence reduced the costs of the final price of the meat to consumers, this would be an example of . . . . . . . . pricing strategy.
Which of the following characteristics are related to relationship marketing?
1. Product feature orientation
2. Product benefit orientation
3. Frequent consumer contact
4. High concern for quality
Choose the correct option from the following:
